The ultimate test of a successful Email Campaign is in the number of conversions, sales, or returns to the base website to facilitate the objective of earning revenue. There are a few things to bear in mind when trying to achieve this objective. One of the first paradigms to understand about a campaign is the other extreme of a good online marketing campaign. A good marketing campaign that goes horribly wrong is called SPAM – the unsolicited, brazen bombardment of advertising information on an unsuspecting user. If your campaign newsletter or Email Campaign software is not correctly configured, based on customer request, or pertinent to the objective of getting a sale then your campaign newsletter or pushed content will simply end up in a prospect’s SPAM folder. Therefore, the key to getting conversions lies in some academic understanding of marketing itself.

There are now 7 Ps of marketing, which have to come together to effect a sale: Price, Promotion, Product, Placement, People, Physical Environment, and Process. Out of these, the most important parts that affect an online marketing campaign are Price, Promotion and Product.

Price plays a role in effecting a sale online because online prices are usually lower than traditional sales avenues. Economies of scale and the lack of middlemen coupled with the lack of traditional advertising costs can drive down the price enough to affect a sale. Promotion’s one chief online constituent is the Email campaign. This aspect should be timed, thematic, and pertinent.

One of the fundamentals of an online campaign is to never make your newsletter an online used car salesman spiel vehicle. The vulgarity of marketing lies in the hard-sell concept. Therefore, keep your newsletters visually clean, informative rather than pushy, short, and specifically targeted. This is where Email Campaign software can be of great use. Email Campaign software relies on a database of user mail addresses along with a profile of preferences. The software will then disseminate campaign information discerningly to specific users and, if your newsletter and subject lines are well formed, avoid the SPAM folder as well.

 Product is the final piece of the puzzle. Do not try to sell something that requires a thorough physical experience of touch and feel. You would not buy a Ferrari over the net even if you had the spare cash to afford one. Therefore, use the online medium only on products that don’t require physical inspection.

Finally, the Email Campaign should never try and elicit a sale. Considering that your email campaign software has already allowed you a foot in the door let your newsletter or advertisements inform the user. Therefore, create content that highlights unique product benefits, answers possible questions, or creates a cognitive dissonance that drives a click back to the base website.