This is part 2 of my Thinking Outside of the Square series following on from Articles - Think Outside The Square.

If you have ever had one of those moments in life where you have that "WOW" factor, then surely this might be one of those moments. When I discovered this it was one of those moments for me personally.

Having an online presense is most people's goal and that goal also includes making money, some give up their day jobs, and others are quite content to make a few dollars on the side.

You will agree with me when I say, I have read nearly everything that has been written on the internet to make money online, how to build a niche website and how to go about choosing highpaying well trafficked keywords.

You will probably also say, well that did not work for me.

Consider this for one moment. In the world we have people from different races, a multitude of different languages, education levels are not the same and for one reason or another most are in a rush.

Now that brings me to the point of my hubpage. Not everyone can spell!! is it not fair to assume that when those people search online that they will mispell the word they are looking for?

I do not want to target education levels, I want to make the point that for one reason or another, whether it be hitting the wrong key on the keyboard, background of language as well as education, that not everyone inputs the correctly spelt keyword or search term.

Having followed the advice of a well respected online marketer, I was searching for keywords for my next big thing. I was looking at searches per day, intitle keyword search terms, in url keywords and competition.

The WOW moment for me was searching for a long tail phrase keyword for "ADSENSE". I was looking through the Google Keywords when I saw "ADDSENSE". Notice the double D ("DD") in adsense.

That is a mispelt keyword.

WOW. Lot's of traffic, zero competition, minimal intitle keyword listings. This was it, this was my next niche blog website that might just bring my ship in.

Let's test my theory. I have my blog Secretwitter, based on Twitter of course, hosted cheaply, easy to use hosting site and something I can play with. I put up my url of secretwitter.com/addsense/.

I wrote a few posts surrounding the keyword of addsense, and then ventured off to a few other things. That's not the point. The point is, will the mispelt keyword of addsense rank and return traffic.

Here is a screenshot of the results for the site - addsense online -

As you can see, Google ask if you want to see the correct spelling results, but if you do not then here are the result for the searched term.

Well, surprise - surprise, my site landed page 1 holding positions two and three of the mispelt keyword search results.

Notice the competing websites of 11.4 million!!

Must be a fluke or beginners luck I thought. I then decided to target a highly competitive keyword that has a high cost per click, that keyword will be CREDIT but I will target the mispelt version of CREDT, no "I".

Here is a screenshot of the test results..another WOW factor moment ...

This returned a slightly better result than addsense because Google have the correct spelling as a link only, not a two part listing.

There it is, position two on page 1 of Google. Do you agree that this was my WOW moment?

This now means when someone searches for credit and mispell the keyword, there is a pretty high chance they will land on my website.

I discount the number 1 listing as that is about credit cards. My logs show that visitors to my site are looking for loans of all varieties.

As you can see from the screenshots that these keywords are singular, high sort over and highly competitive and paying keywords.

I could not possibly compete with the sites that hold positions on page 1 for the correct spelling.

What I have done is nothing more then targeted a niche website. No difference to long tail keyword phrases such as dog training for beginners etc. I have targeted the mispelt keyword with good solid results.

When choosing your niche websites you must consider choosing or applying mispelt keywords as they are easy to rank for and receive good daily traffic.

I have written an online case study for the keyword addsense and how I went about promoting the site to get it to its present search engine position and I titled it this - addsense online case study.

Reference : http://secretwitter.com/credt/ the second test site.

I hope I have provided you with some new ideas when you target your next niche website and your choice in keywords.

I have thoroughly tested the keyword terms and have found solid success finally receiving some value for my efforts.

I would be pleased to hear of your successes too, if you choose to target mispelt keywords.