Today’s generation of book lovers enjoy the many advantages and benefits that wireless device technology brings. Things are becoming more convenient and easier with new discoveries and technological inventions. One of the breakthrough technological advancements is the availability of Amazon’s Kindle: the new generation ebook and document reader that gives ultimate convenience in carrying thousands of books converted into .pdf, text, or MP3 format; all compiled and made accessible in a sleek and slim piece of equipment which you can easily carry along with you anywhere and anytime.

The Amazon’s Kindle DX has amazing benefits and a class of its own. It is as thin and as light as most magazines, and its width and height are more or less similar to an ordinary bond paper. It can store up to 3,500 books and magazines and other important documents which you can bring along with you and read at your convenient time for days without recharging it. It has a built-in document reader which can read many types of documents without the need for a computer or program. Another great aspect of Kindle is its text-to-speech feature which converts documents to audio and enjoy listening to the contents of the book even while driving, or just plainly resting in bed.

However, is there really a need to get an Amazon’s Kindle? Considering that there are a lot of computers and laptops available which has a lot more advantages and other benefits than an Amazon’s Kindle, Is it still really worth its value? Well, let us compare if the Amazon’s Kindle is really worth buying or not, even if we already have a laptop.

The Amazon’s Kindle is not really meant to compete head on with computers and laptops. It is, however, designed for specific convenience and for a more specific purpose; and that is to cater to the needs of book-lovers or bookworms, for educational and business purposes, and for ease in accessing reading materials. The Amazon’s Kindle being a wireless personal gadget has a lot of fantastic features specifically designed to bring total convenience and comfort in reading. By limiting its features specifically for reading, it also increases focus on the reading material, devoid of the temptation to do other things that laptops can offer such as movies, encoding, and programming works.

The Amazon’s Kindle would best serve the following purposes:

1. Business Purposes:

a. Product Manual: imagine the extensive coverage of product training which needs to be fully explained in details on a thick book or manuals given to managers and new employees. These products materials are very important especially for sales people who need to access them whenever technical information are required. But, since they are bulky and heavy to bring along every day, this usually ends up at home, or in the office, or car. However, with Amazon’s Kindle, any information about the product could easily be accessed even in front of the client; hence instantly addressing any client’s highly technical inquiry about the product.

b. Plan-of-Action Manual: Sales and marketing field-force never go to the ‘battle’ field without any plan of actions for the day, week and month. These business plans are usually formulated by the marketing/brand managers and cascaded to the sales team during the conventions along with thick manuals for them to bring along everyday (if ever they have a car) in order to keep track of their activities and align themselves along with the specific plans of action for each specific product. These POA manuals are usually heavy and bulky, but with the Amazon’s Kindle, things are easier with a handy and light gadget where they access their POA manual anytime and anywhere. On top of that, these manuals are given quarterly or yearly and the cost in producing them consumes a large part of marketing expense. However, if they are cascaded in digital format; the company saves a lot in the long run.

c. Company Policies Manual: these manuals are required to be always available whenever necessary in order that all business actions and plans work along the company’s vision, mission and policies.

d. Office Memorandums: new memos and company updates can easily be cascaded to the managers and field force regardless of their location through their Amazon Kindle via 3G. No more expensive couriers which may take a day or two for delivery.

2. Personal Use:

The Amazon Kindle would be ideally great for heavy readers and book-lovers who constantly read novels, short stories and news magazines which they can easily bring along with them anywhere and read them any time they want. You don’t have to buy expensive book-bound or paper bound novel books as they are available at a very lower price in digital format which you can access via your Amazon Kindle

Gone are the days when you have to carry heaping pile of heavy books, manuals and magazines to bring along with you to class or office; or to wherever you go; be it in business trip or travelling on vacation. This may come a bit heavy in the pocket initially; however, in long term use, you actually earn a whole lot of savings as digital formats of news, books, and magazines are usually 60% to 90% cheaper than their tangible forms.