Web Design and SEO communities often converse about the fundamentals of using Links which is an integral part of Web Development.  The very basic of questions include what kind of Link to consider using and how to obtain such Links. Let’s discuss some Link types to help you choose which kind of combination of links would be best for you to apply onto your website.

One Way Links – This is commonly used with newly launched websites because it is the most secure way to do link building because you would only need to focus on having good resources and good content so that search engines will list your website in their index. You can submit your link onto free or paid directories that are related to your specific niche. This technique may take longer than other link types but if you provide quality information and content then traffic will grow slowly but surely.

Link Baiting – This involves a bit more work and resourcefulness and the rewards would be tantamount to your effort. Your website would have to be full of not just good content but also pictures and videos that would attract more traffic. A plus side to this is that search engines currently detect such baits as regular one way links. Link baiting works wonders if coupled with social bookmarking since it adds to the value of the links and will surely attract loads more of traffic to your website.

Paid Links – This type can provide short-range search advantages. It is ideal for websites that have many pages of content and have been up and running for a long time. These sites would of course have had many One Way Links since these sites would already be well established after so many years. The primary factor to consider is the duration of years of these links and if they jive with the topic of your niche.

Reciprocal Links – This is a mutual link between your website and another website. This type of link building is not very effective and is used in less than 10% of general link ratio but it would not hurt to use it in combination with other types of links. Find a link exchange directory that is related to your niche.

How To Avoid The Effects Of Bad Links

Outbound links have a great effect on SEO since these links would establish what kinds of websites are associated with your website. Search engines would not consider link farms and free for all link websites to be a good thing. Your outbound links would be considered as your friends and your website as you as a person and we all know how the saying “Tell me who your friends are and I will tell you who you are”.

My suggestion is that you apply all types onto your website and see which one best works on its own and in combination with others. There are also affordable web development companies than can assist you with your link building needs if you want it done right and to get results quicker.