At the Consumer Electronics Show in January 2008, Mitsubishi launched a new category of large-format televisions with ground-breaking laser technology, and today the company announced the brand name for its new Laser TV -- LaserVue. As the first-ever laser-powered television, LaserVue will deliver a range of color never before seen in home entertainment.

Precise and focused, the purity of laser light surpasses current high-definition technologies. Today's HDTVs display less than 40 percent of the color spectrum that the eye can see. Now, for the first time ever,laser produces twice the color. Laser beams provide the widest range of rich, complex colors, along with the most clarity and depth of field.

Mitsubishis Laser-TVs named LaserVUE category introduction represents a significant milestone in Mitsubishis strategy to lead the large-format, high-definition television space and meet the growing consumer demand for recher, entertainment experience.

Mitsubishi has harnessed its worldwide leadership in precision laser technology to produce the first ever laser powered television, delivering a range of color never before seen in home entertainment.