The League of Extraordinary Minds is a remarkable venture to bring many of the biggest and best known business experts to the heart of the small business community.

Put together with marketing legend Jay Abraham and Internet marketing superstar Rich Schefren, the League of Extraordinary Minds has pulled together a top panel of business experts and advisors.

Together they offer in the League of Extraordinary Minds, 36 hours of content packed information.

The roll call of names in the League of Extraordinary Minds includes many of my personal favourites that I turn to over and over again.

As well as Jay Abraham and Rich Schefren, you get:

Tony Robbins, the most famous success coach in the world and author of Awaken the Giant Within and many more books and programs.

Michael Gerber, author of The E Myth Revisited and other E Myth books.

Jay Conrad Levinson, the founder of Guerrilla Marketing which has transformed marketing for small businesses worldwide.

Brian Tracy, the top speaker and author of classics like The Psychology of Selling.

This is just a small sample of the names involved with the League of Extraordinary Minds.

Personally I am becoming increasingly interested in marketing psychology and the art and science of persuasion and influence.

Just picking this one area shows you how deep the League of Extraordinary Minds is going.

The League includes the following:

Robert Cialdini, author of the famous Influence book

Kevin Hogan, author of Covert Persuasion

Russell Granger, author of the 7 Triggers To Yes

Christophe Morin, author of Neuromarketing (about sending marketing messages to the old brain based on the latest studies of the brain)

Dan Ariely, author of Predictably Irrational

It is a great idea to get these business experts together in the League of Extraordinary Minds and to encourage them to "one up" each other in terms of the tips they give but will the topics they discuss help help your business?

Here is a preliminary list of topics

• How to successfully deal with skeptical/apprehensive prospects and buyers...
• How to instantly build granite-like trust and credibility...
• How to build a huge online loyal community...
• How to make your sales efforts 75% more successful...
• Keys to direct marketing success...
• How to persuade different personality types to buy from you...
• The formula for becoming the ultimate entrepreneur...
• How to make big things happen - fast!
• The one business system that works today...

The first gift you will receive  when you join The League Of Extraordinary Minds is a 95 minute interview between Jay Abraham, Rich Schefren and Tony Robbins.

Packed with powerful information and it is a terrific example of what can be gained from joining The League Of Extraordinary MInds.

The first panel interview in the League of Extraordinary Minds covers:

"Getting Customers To Choose YOU Over Everyone Else: Leveraging Credibility, Believability, and Trust in Everything You Do"

This is a critical topic and the panel of star experts from the League will each answer seven main questions so that you can hear for yourself the different approaches and emphasises that come from their specialist knowledge.

The first panel of experts is made up of:

Jack Trout - Differentiate Or Die

Joseph Jaffe - Joining the Conversation

Kevin Hogan - Psychology of Persuasion

Michael Bosworth - Customer-Centric Selling

Russell Granger - 7 Triggers to YES: The New Science Behind Influencing People's Decisions

Bert Decker - You've Got To Be Believed To Be Heard

Stephen M.R. Covey - The Speed of Trust

Looking at this first League Of Extraordinary Minds panel, I think it helps to explain how the process works by bringing together top experts in connected areas to focus on the panel subject from slightly different angles.

I think the League of Extraordinary Minds is going to be fascinating.

The first panel went very well although with 2 1/2 hours of contents, it was certainly a long call.

It was great to hear these experts sharing their ideas so freely and the call is packed with ideas to think about and move into action.

7 questions were asked of the 7 experts, giving a total of 49 answers before Jay Abraham and Rich Schefren added their ideas by summarising and commenting on what was said.

The concern I have is that the sheer amount of content can be overwhelming and it needs to be heard several times for you to get the most out of this first League of Extraordinary Minds call.

It is a great start and I am looking forward to the second web broadcast although it has not yet been announced what that will cover.

Feedback has been excellent from the first League of Extraordinary Minds panel interview and the second panel interview will be broadcast at 8:00 pm on November 5th 2009.

It is focusing on:

"Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don't Buy to Buy Enthusiastically"

and the panel of experts who will be interviewed by Jay Abraham and Rich Schefren are:

Dan Ariely - author of "Predictably Irrational: The Hidden Forces That Shape Our Decisions"

Ori Brafman - author of "Sway: The Irresistible Pull of Irrational Behavior"

Dr. Robert Cialdini - author of "Yes!: 50 Scientifically Proven Ways to Be Persuasive"  and "Influence: The Psychology of Persuasion."

Pam Danziger - author of "Why People Buy Things They Don't Need."

Dan Hill - author of "Emotionomics: Leveraging Emotions for Business Success,"

Christophe Morin - co-author of "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain"

The use of psychology in marketing is a subject I am really interested in and I am looking forward to find out what these top experts and Extraordinary Minds have to say.

The basic offer for The League Of Extraordinary Minds is very generous with so much free content available but I am sure that you know there will be an offer to spend money.

You may be like me and be preconditioned to saying NO as soon as you see an upsell and especially when you think you are signing up for something that is free.

First let me be clear, access to The League Of Extraordinary Minds is free. You can hear the 6 weeks of content and not pay a penny. No forced continuity or hidden strings.

But there is a premium level for The League Of Extraordinary Minds which is available when you first sign up as a one time offer.

This is one that you need to think carefully about saying YES and especially as it is available for such a low price.

First you get a premium version of the nine League of Extraordinary Minds panel interviews because you have access to the mp3, to transcripts and to the how to guides.

Second you receive one free month in The League Of Extraordinary Minds continuity program, and two new panel interviews each month. You also get to lock in a 50% saving on the ongoing continuity should you choose to stay a member.

Third you get nine separate bonuses which have been estimated to be valued at $2,500.

Skeptical?

I can understand that but one of them is "The Wizard's Edge" — A series of seventeen audios revealing Jay's most powerful profit boosting techniques responsible for billions of increased sales....

There is real substance here.

The fourth reason to say YES to the offer is that there is a money back guarantee. If you don't believe you have value for money, get your money back.

Finally this upsell is a one time offer. I will be surprised if it is the only time you can buy the mp3s of the panel interviews but I guess some of the bonuses will disappear in subsequent offers.

To tempt you into signing up to be a premium member of the League of Extraordinary Minds, there are some great bonuses which will appeal if you are a fan of Jay Abraham in particular.

For me Jay Abraham has the greatest ethical opportunity seeking mind for profit that I have ever come across and I think his stuff is so inspiring.

I have written a blog that explains the League Of Extraordinary Minds bonuses and I am going through and writing a review of each bonus so that you can know what you are getting before you decide to buy.

League Of Extraordinary Minds Bonus

That way you have the information available to make the right decision for you.

The pre-launch stage of the League of Extraordinary Minds, packed with high quality, free content will begin in mid October 2009.

League of Extraordinary Minds (affiliate link)

For more information about the League of Extraordinary Minds and what is happening during the launch, please see my blog where I brought the the original news

League of Extraordinary Minds ( on my Business Coaching blog which features news about Jay Abraham, Rich Schefren and various other stars of the League of Extraordinary Minds)

Rich Schefren has revealed that more than 27,000 entrepreneurs joined the League of Extraordinary Minds in the first four days of the promotion and there is no sign of any slow down.

That is a staggering number and shows that the Extraordinary Minds project has hit a hot point.

Entrepreneurs want some kind of collective knowledge to help them run their business.