Hello all my frugal friends!

You won't believe what I've just found! I just purchased New Web Traffic Secrets and it is simply amazing. Simply put it walks you through using the web for marketing. You watch, pause and do. It's that easy! I know a lot of you have told me "I can't do that" but with these videos YOU CAN! With these videos, you have your own personal mentor sitting on the screen telling you "do this, now click this, this is why you want to choose this". These videos are absolutely fabulous. If you have a web site you can use the videos to help increase your sites search engine ranking. If you don't have a web site, you can use the videos to show you how to market your book, product or service. All the things he shows you how to do will cost you nothing but some time. I sure wish I had this set of videos before I put up the squidoo lens for my book. At least now I know what to do improve it!

Check it out here: http://rodgerhyatt.com/newvideo/?e=myplace123

Included in the videos are:

Video Folder 1

What is Web 2

Succeeding With Web 2

Social Networking

Social Bookmarking

Squidoo Part One

Squidoo Part Two

Twitter

Facebook

Video Folder 2

Hubpages

Onlywire

Stumbleupon

Orkut

Weebly

Myspace

I would suggest that you pick the ones you're most interested in and start with that video. Then go to the next. You will want to watch all of them, even the videos about sites you are already using, you may learn something new . I hadn't heard of some of these but it's amazing what's out there and what they can do for you.

Check it out here: http://rodgerhyatt.com/newvideo/?e=myplace123

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit. Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs. The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked. Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building and social benefits.