Seo, we all know how important it is to gain backlinks for a site. We apply lot of techniques or methods to gain quality one way link. Some people to achieve results go for paid one way linking, which can be harmful for seo ranking and I am not going to talk about that. What I am going to tell you is various one way link building strategies their positive points as well as negative points Here they are:

Directory Submission Service: Helps in gaining lot of one way links. What you really need is to submit your site in suitable category in a directory, infact submission to theme related directory can be very beneficial for your site ranking.

Disadvantage

1. Take Time in indexing : Directory Links take lot of time for indexing, you have to be patient to wait for results, and secondly some directories approve your link for a shorter time, but later delete it without even telling you about.
   

2. Do not bring traffic : Directory Submission Service does provide back links for your site but do not expect much amount of traffic from these directories.

Forum Posting Service: What Directory Submission is not able to provide, forum posting can provide. Forums allow signature to be added in their posts. These signatures are nothing more than primary or secondary keywords of a website. The fact is that they are fastly index able and provide little bit of traffic to your website.

Disadvantage: Due to growing popularity of forums, most forums have become no follow which stops go ogle from indexing the page. Secondly, there are some forums that do not allow signature at all and are there just for discussion.

Reciprocal Linking: Quite popular two or 3 years back, what actually it is about sending mail to your theme related site about adding their site link in your site and your site link in their site. That is called reciprocal linking. But, due to popularity of one way links this technique is becoming less and less. Although, some websites do participate in them. The benefit is that link gained is of quality link since it is theme related and helps your site in ranking faster

Disadvantage: Not so much effective, you have to work hard sending 100 or 200 mails daily and in return may get 2 or 3 link exchange request with your site or someday maybe not even a single mail.

Article Submission Service: Submitting article helps in two ways: first you gain one way links, second it helps your site get ranked in long term keywords which can draw some traffic to your website.

Disadvantage: Submitting same article in article directories can come under duplicate content policy and can have negative effect on your site ranking. You have to write 5 or 6 articles, do some changes and submit them to article directories. The problem is you really need a content writer to do that job, since it requires writing skills and if you don’t have and cannot even hire, then this method is really difficult for you.

Social Bookmaking Service: Book marking your site and tagging it in popular social book marking sites do guarantee one way link and traffic to your website.

Disadvantage: If your site has do not have some exciting thing to offer then do not expect too much bookmark for your site. Due to growing popularity of gaining one way links through it, most social book marking sites have added no follow link in their websites. Before participating in new social book marking websites it is better to check whether they are do follow or no follow.

Blog Commenting: A new strategy for gaining one way links, blog commenting. Commets on other blogs do guarantee one way links and results in faster ranking of their websites.

Disadvantage: It depends on blog administrator whether he approves your link or not. If your link is related to consumer products or service then it becomes harder for your comments to get approved. However, personal websites and blogs have faster approval get faster approval.