Little Words that Get Huge Results in Copywriting

There are a few little words that can get you huge results when it comes to writing effective copy. Scatter these little words liberally throughout your copy and see how they influence your sales.

The Best Little Word for Effective Copywriting - Free

The best little word you can use for effective copywriting is of course the word "free". Throw in as many freebies as you can afford while still making a reasonable profit and your visitors will love you. Repeat the offer of these freebies throughout your sales copy to encourage them to purchase the main product and receive these added benefits. The word free will always attract attention and encourage more sales.

Special

Another word that often attracts attention is the word "special" as in "special offers". Always give your potential clients a special offer that they can't refuse. Add a limit to this offer either in terms of time or number so that it creates a sense of urgency and improves your sales rate.

Guarantee

Ok, maybe not a little word but definitely one that should be included in most sales letters is the word guarantee. Effective copywriting generally always has a guarantee that helps to make the visitor feel more secure in handing over their money. The guarantees that often work best are year guarantees because they make people feel the most secure, while also tending to get the least requests for these refunds.

Today

Today is a word that helps to create a sense of urgency in your visitors - don't put it off, do it today! By itself this word may not be powerful but include it with special offers, and other phrases representing urgency and it will get great results in terms of effective copywriting.

Only

We've all heard this one in effective copywriting before, "only $X", "only if you subscribe today", etc. Only can be used for different purposes but is a great word for improving your copywriting. Use it to create a sense of urgency, "only today" or to give a sense of low prices "only $X".

These little words can make a huge different to your copywriting when used correctly and you should always aim at including as many of them as possible to get the results you want to achieve from your sales copy.

Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of "Guerilla Marketing", Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, "Chicken Soup for the Soul", and other marketing experts on advanced direct marketing techniques. He has had been written up in over 140 newspapers worldwide (including the Wall Street Journal, LA Times, Washington Post and more), over 600 radio stations, and has been featured in over 200 spots on QVC, Home Shopping Network, Fox News, and Reuters Worldwide. He can be reached at 818-280-0199, www.mitchcarson.com and www.impactproducts.net