EDiet.com is a nutrition company that is using the recovering recession as a platform to promote its weight loss program. EDiets uses its interactive webpage bring delivery  freshly prepared diet meals to customers' home while working on a smaller budget than Nutrisystem or Jenny Craig.  The latter two companies spend multimillion of dollars on their advertising budgets.  One of the reasons for the high advertising budgets of Nutrisysystem and Jenny Craig is that the two well known weight loss program companies spend millions to pay celebrity spokespeople like Whoppi Goldberg and Marie Osmond.

EDiets are using a low budget advertising campaign that will save you money by using direct television advertising.  Direct TV advertising is less expensive than having to pay celebrities to promote the brand for eDiet.  EDiet shows the sounds of their cooking interacts with the highly vibrant broadway play Stomp! that puts the viewer in the mood to not only lose weight with healthy eating, but to also get active in their weight loss efforts. 

The television ads for eDiets will run on cable television and on direct television.  Four eDiet customers are shown singing and dancing to the music as well as providing testimonies of their weight loss success. EDiet put the fun focus in their weight loss advertising campaigns to take the dread and the procrastination that comes along uninvited on most dieting efforts.  The campaign of eDiets has the goal to let online viewers and television viewers know that weight loss if achievable is they give eDiet a try. 

The eDiet advertising campaign that debuted September 14, 2009 is a departure from their advertising ventures that was mostly performed online and not competing with the television ads of Nutrisystem and Jenny Craig.  Now eDiets have launched a full fledged channel of advertising using television media.  The advertising for eDiets shows the functionality of belonging to an online weight loss program as part of the weight watcher daily online routine and experience.  eDiet provides a life changing product and service of weight loss and the functionality of the website supports the emotional tryst of losing weight from a few pounds to more than a few pounds.  eDiet looks to drive sales without "yelling at people" by presenting an interactive home like computer support to the weight loss experience.

EDiets uses two-minutes, 60 minutes and 30 second spots to highlight their fun and functional program for participants to lose unnecessary weight and pounds that is not good for their health. eDiet expects to buy more advertising air time as the analytics of the sites are proving that recession riddled Americans are anxious to work with a weight loss program that will only cost them about $5.00 a week.