Loss Leader Marketing

Think about this for a moment. To get involved in your network marketing opportunity requires a up front cost. Most companies charge anywhere from $350 to $500 to get started.

Your potential recruit is broke beyond belief. He's so broke he can't pay attention... at least that's what he's teling you.

What do you say to that? How to you overcome this objection?

Your upline leader would probably tell you to tell this person his or her lack of money is exactly why they need to get into your network marketing business.

You should tell them that they can't afford NOT to spend $500 on your business opportunity. The fact that they don't have a measely $500 means that they need your business opportunity more than ever.

Then you go into offering them different ideas on how they can get the $500 to get started. Your ideas consist of borrowing the money from somebody... either their credit card company, a family member or friend.

Now if this person REALLY is broke, he or she will immediately resent you. You didn't offer them a solution... you offered them a rope to hang themselves further into debt!

At least that's how they are going to see it.

You didn't care about the fact that they are already behind in every bill they have. You didn't listen to their problems... you just offered a solution that will ultimately add to their problems.

And this is the strategy your upline leader gave you to overcome this objection?!!

WOW!!!

No wonder people hate network marketers so much. It's just filled with a bunch of cut throat individuals who will do and say anything to make a dollar.

Now let's take a different approach using the loss leader marketing strategy. The next time your prospect tells you that they are broke, try this one on them.

Say something like this, "I really understand your situation. Many people that I talk to are on hard times. They really want to get involved in this business because they see the earning potential... however, family comes first and they really can't afford to spend $500 on a business opportunity. It's just too risky".

If I showed you an alternative way to earn the money needed to get involved in this business opportunity would you be at least open to hearing about it? Before you answer that question, it will only cost $27 to get started.

I am sure you will agree that $27 is a lot more affordable than $500, would'nt you agree? (wait for them to nod their head yes)

And would you agree that $27 is not going to put your family in a financial strain? (wait for them to nod yes again)

Now let me ask you again... if I showed you a way where you could earn the $500 needed to get involved in this business opportunity would you be at least open to hearing about it?

At this point they are either going to say yes or no. If anything comes out of their mouth except yes, politely thank them for their time. Inform them that you agree that based on their current situation a business opportunity is slightly beyond their reach. As for permission to put their name on your mailing list. Wish them the best of luck and walk away!

If they say yes to hearing more, offer them your "loss leader marketing" solution to earn the $500 needed to join your primary business.

But you don't have a (loss leader marketing) program you say?

SHAME ON YOU!!

Every network marketer, mlm'er, and internet marketer should have a [loss leader marketing] program.

Well you should!

Listen... I am going to do you a huge favor. I have another hub page that I have written that talks about this very subject as well as it provides you with what I believe is the #1 {loss leader marketing} solution!