People who are in network marketing that have been around the block tend to frown upon what is redeemed as the "tradtional" method of selling. Other people who have joined a MLM worked hard for several months, and have dropped their business like a bad habit voice their opinion by calling the MLM Company (or the industry as a whole) a scam.

If the MLM industry as a whole is a scam, wouldn't all of the +100 MLM companies have been caught by now? The top 3 MLM companies of 2008 were Amway, Avon, and Mary Kay. Now I know we've all have heard of at least 2 of these 3 companies and know what market they're in. So, are either of these companies a scam?

Let's look at this from a different angle. Let's say you want to become a professional golfer. So you go out and spend thousands of dollars on a great set of golf clubs, golf shoes, golf balls, and clothing to wear on the golf course. You even go that extra mile - because you're really determined to make it to the professional level someday - and hire an instructor to provide you lessons a few times a week.

First few weeks getting up early to be on the course at dawn you're all jazzed up and determined to to improve your game to reach the professional status that so many golfers out their dream of.  After a few months go by your game doesn't improve as much as it did when you first started.  You become discouraged, disappointed and annoyed by the tiny improvements you have sunk to.  You stop showing up on the course everyday because you feel it's just taking up too much of your time.  Before long you stop going and your clubs end up in the corner of the garage collecting dust never to be used again.

you sit back and think about all of the hard work and effort you have put into the game of golf, stopping well short of making it to the professional level, does that make the sport of golf a scam? Does it make the instructor that you hired a scammer? Does it make the guy behind the checkout counter at the golf store that sold you all of the equipment and golf apparel a scammer?
It's possible that the instructor may not have been teaching you the best techniques in the world when it comes to golf but that doesn't mean his lessons are a scam.

This holds true to the "traditional" model of selling that many MLM companies are teaching their distributors. It works - just not for everyone.

To me the "traditional" method is just not very effective. The means of marketing that your MLM company shows you are very primitive in today's world of marketing.  If you're currently in an MLM company, some of the traditional methods you're told to us are:

• Make a list of all your friends and family you can call to sell products to or prospect for your business.
• Approaching complete strangers at the mall or at a gas station for a business opportunity.
• Placing fliers all over town to get people to join or buy your products.
  

These are just some of the methods that are done that is branded as the traditional way. It works, but it is just not very effective - but rather very time consuming and labor intensive.

If you want to start attracting people to your products and your business, you need to use one of the greatest market attraction tools in history - the Internet. By using the Internet you will be able to attract prospects to your business without running all over town placing fliers on car windshields and in the stalls of bathrooms and your local grocery store.

So, stop wasting your time on dead-end leads that many of you business owners purchase through a third party company that is affiliated with your MLM company and start attracting prospects that are interested in your business.