MAJOR STEPS put in place a BUSINESS PLAN (part 1):

One of the indirect benefits brought by the Internet was the notion that a new business must have a "Business Plan", or Business Plan.
The development of Business Plans is already quite common in the United States, land venture capital, which indicates how the field in most schools administration and even in secondary schools (high schools). In any countries number of sites and books on the subject is still small, but growing in the same proportion that the Internet became a profession.
However, any business, even outside the Internet, can benefit from a good Business Plan. Therefore, our intention with this mini-tutorial is to present the Essentials for preparing a business plan that can be applied to business within or outside the Internet

The Executive

The Executive Summary is potentially more important section of a Business Plan, it is usually the first section that investors will read. It can also be Last, if poorly written. An executive summary should briefly describe the company, the business, products or services, and the unique opportunity offered. Should also provide a description brief the members of the management team and an overview of the investment that is being requested.

Do not forget to say what you want to do with the money and when the investors can expect to receive it back (usually known as term payback). A good executive summary is essentially a condensed version, but functional, the business plan as a whole, and must create a first impression of will be described in the text. The language must be clear and concise, a feature that should permeate the business plan as a whole, but it especially important in the abstract. Use words that draw attention and let the reader excited about the opportunity being presented, but not fall into temptation to be evangelical or motivating others.
Perhaps the best way to explain what is the executive summary describing the it is not:

• is not a summary of the business plan;
  
• is not an introduction to business plan;
  
• is not a preface to the business plan;
  
• is not a collection of sentences of the business plan.
  

The executive summary, therefore, is a kind of business plan in miniature, which must have its own life, and can be read separately. It should be logical, clear and exciting, and can be read in five minutes and still be able to give an idea general business.
The size of the executive summary should not exceed two or three pages. Therefore, stick to the facts. Investors will look for evidence to justify the soundness of opportunity, not slogans that do not withstand a closer depth. Some mistakes should be avoided when writing the executive summary are following:

• Lack of focus on key points;
• Size excessive;
• Attempt to include everything that is in the business plan;
• Failure to display the unique opportunity that the business offers;
• Lack of presentation of the main aspects of the investment sought (quantities, uses of funds, return, etc.).
• Inability to generate enthusiasm.

The sources of capital for companies on the Internet or not, are always hidden beneath dozens of business plans and financing proposals. Investors usually circumvent the lack of time with a quick look at the summary
Executive to determine whether further investigation is worthwhile.
Your business plan can be overwhelming, wonderful to read and include graphics colorful and well made financial projections. It may seem impressive if read from cover to cover. However, the executive summary is often the only part of plan that many investors will read. In general, you have no more than five minutes to capture the reader's attention, before his work and writing goes to the end of the stack. In the worst cases, it can be returned without further comments or simply go through the trash.
The format of an executive summary will vary according to the subjects more important business in question, but the following sections should be part of any well-written summary:

Concept and Business Opportunity
The reader should be able to clearly identify these factors, which may be better addressed to explaining why your business is different or unique. Identify clearly the potential benefits, future benefits and how their research.Essentially, what features will make your business a success?

Description of Products or Services
Describe the products or services in terms of the benefits they provide to potential consumers. How do they work? What is the use? Where are sold and how much they cost? Be brief.

Market

Who are your customers? How big is the market for their products? Who are the competitors? Why are you better than them? What are your projections of market share? Why do you believe them?
Do not try to deny the fact that you have competitors. It would be naive. Instead also show how you intend to increase market share through its advantages. Explain carefully what they are.

The Partners and the Management
This point is crucial. Describe the main components of your team and how they will drive the business toward success. It should be clear that this team is experienced and capable of achieving the goals set out in the business plan and bring credibility to the business. If you are unable to exhibit such characteristics, TNFR sure that the investor will not continue reading.

Funding Required
As yet to be invested? What are the revenue projections for the next three years? What will be the application of funds? What will be the return for investors? What is the strategy of withdrawal business (in case something goes wrong or out of control)?
Finally, remember to review the executive summary several times to make a critical analysis. Show it to other people and ask what they found. They were willing to read the rest of the plan? They were excited? Managed understand what the main aspects of the business? If you have to answer many questions, you might want to consider including them in your summary.
Many people think that a good text should be published as it was intended or that is, without much revision. Isso não é verdade e a melhor receita para escrever anything, especially executive summaries for business plans, is this: Write first, then rewrite, rewrite, rewrite, rewrite. Then give time to yourself and rewrite it again.

Index

Include an index in a business plan would be pedantic and useless, because nobody would listen to it, but a table of contents is essential. It ensures that readers not waste time seeking the information they need, or information they think most important. As hard as it is, few investors will read the business plan from cover to cover, like a novel. Instead, they
will often peruse the text in search of information, and a table of contents will be of great help.

Although there may be great diversity of styles, a good place to position the Content is immediately after the executive summary. However, it should never be left after the appendices. It may be that you'll not get there, well, you know why. Of course, the table of contents should be prepared only after the completion of business plan. Some text editors, such as the ubiquitous Microsoft Word ©, provide tools for constructing indexes that work very well. If you have this software, take a look at the menu Insert> Indexes> Index. To that the indices work in Word, you should work with titles, which is not way problematic and even help in the layout of your text. Some of the errors be avoided are:

• Lack of inclusion of important sections;
• Numbering of pages without the correct match;
• Excessive size;
• Details excessive (many levels, the section headings unnecessarily long);
• Appearance neglected, giving the impression that little attention was given to construction of the index, leaving all by the editor.

Every business has its peculiarities and hence no table of contents should be custom. However, the example below can be used as a point of departure for your particular case:

Company Description - Description of the legal aspects:

History
Current status
Future plans
Executive Team
Mission and Vision
Mission Statement
Company Vision
Company Values
Products and Services
Description of products and services
Advantages of products and services
Characteristics
Activities of product development
Sector Analysis
Brief description of the industry
Niche company
Industry participants
Trends and patterns of growth of the Industry
Marketing Plan
Demographic indicators of the target market
Trends in target market and growth patterns
Current size and potential market
Pricing strategies and market positioning
Advertising
Public relations and promotions
Competitors
Direct competitors
Indirect competitors
Comparison of strengths and weaknesses
Niche
Analysis of market share
Entry barriers
Sales Strategy
Description of the sales process
Distribution channels
Service policies and guarantees
Operational Planning
Business Location
Equipment
Shopping Policies
Manufacturing processes
Policy of quality control
Administrative procedures
Admission staff and training
Labor issues
Management control systems
Organizational chart
Executive Team
President and Director
Wizards
Consultants
Financial Planning
Financial Summary
Financial statements for the last three to five years
Financial projections for the next three to five years
Analysis of Break-even
Financial Indicators
Request Financing
Statement of Origin and Uses of Funds
Withdrawal Strategy
Appendices
Samples and pictures of products
Resumes of the executive team
Information on the location of the
Legal documents
Other important data

C. MISSION

From the vision and mission of the company can establish actions to be implemented, analyzed and monitored in order to achieve the goals and set. For this, we undertake a corporate strategy. The business plan a company should consider objectively the strategy-formulation company. Below, we show how to prepare a strategic plan complete business in accordance with the concepts mentioned and how each step must be specified in the business plan.

C.1. Company Vision
The vision statement is the statement of the direction in which the company intends to follow
or even a picture of what the company wants to be. It is also the personality and character of the company. Thus, the vision statement of a company should reflect the aspirations of the company and its beliefs.
The readers of the vision statement of a company may interpret your business as a person: as someone they like, trust and believe. Declaration vision of the company will help these readers to visualize your company as you see, not as an impersonal form or just a few words on a piece of paper. The vision statement does not make explicit or quantitative purposes, but provides motivation, a general direction, an image and a philosophy that guides the company.
Besides pointing a path for the future, makes you want to get there. Must represent the greatest hopes and dreams of your company. You can follow the steps below in order to create the vision statement of company:

• Select a small group of dedicated employees of various levels of their company;
• Ask the group to identify the company's values, ie, the set of beliefs and principles that guides the activities and operations of the company, regardless of its size;
• Open a space for people to freely express their ideas;
• When the team is satisfied with his work, add details final and send the top management.

For the vision statement to fulfill its role is essential that it is adopted and promoted by senior management of the company. Thus, the process of declaration vision is done so that all levels of the company to cooperate, which ensures greater credibility to his statement.
Also make sure that the vision statement of your company matches company's reality. Nothing is worse than creating a vision that has more to do with the fantasy than the future. Fanciful visions only generate confusion and alienation between all involved. The list below shows some examples of companies that have vision. "Being the Best ... in service to our customers, ensuring your peace of mind and enriching their quality of life through our partnership in the management of risks they face.

These are some of MAJOR STEPS put in place a BUSINESS PLAN