Every internet marketer’s dream is to generate endless targeted traffic at little or no cost. Now that dream can come true with Web 2.0. Web 2.0 is a goldmine in terms of all the benefits an internet marketer can derive from it. Put simply, Web 2.0 provides a platform for high level of interaction, that allows people to connect, interact and share information online.

Web 2.0 is predicated on four Ps;

(i) Personalization: allows your clients to customize your product or service using Web 2.0 technology.

(ii) Participation: allows your clients to influence the future direction of your product or service – in other words, your clients can express their opinions, and have them listened to.

(iii) Peer-to-peer: in the Web 2.0 world, your clients are no longer isolated. They interact, they talk to each other, they exchange impressions and they form a collective impression about your product or service – one which you can influence.

(iv) Predictive modeling: since we know how ideas, impressions and trends work in the Web 2.0-enabled world, it is perfectly possible to predict how the Web 2.0 market will evolve.

As you can see,  Web 2.0 utilises all those online communities like blogs and social networking websites like MySpace, Facebook, Twitter, video sharing websites like YouTube, social book marking sites like Del.icio.us, Digg, StumbleUpon etc.  

 Utilised properly, Web 2.0 provides you with a huge market to which you can market your products and services, and not spend a single penny doing so! So how do you plug into this free marketing opportunity? Firstly, you should identify the most popular Web 2.0 community-based websites which permit you to insert your URL. Once you have done this, create your free account and start building your community, with links that point to your main website. This will help people who want to share your information, making your URL more visible as it gets passed around and this, in turn, brings back highly targeted traffic to your website.

I suggest you start right away with the following top ranked sites; YouTube; Squidoo; LinkedIn; Facebook  and MySpace. You will discover several more as you go along. It is very easy to create a profile on these sites and you should aim to spend around fifteen to twenty minutes on these sites every day. Many of these sites will have a forum or a discussion board where members discuss any topics of interest. These are highly influential locations where members share stuff. Social networking sites allow you to belong to different groups or networks within the site.

Web 2.0 sites also offer fantastic  places to share viral videos, which are a very effective marketing medium online. Millions of viewers see and share videos that appeal to them, thus spreading the marketing message and driving traffic to your website.  Social networking sites let you feature links to your website and blog. For any Internet marketer, one-way links and traffic along with high search engine page rankings are crucial to their success. Web 2.0 helps achieve all these, free of charge.

Alan Deve http://www.web20trafficstampede.co.uk