Manufacture your own energy drink
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If you've been in a convenience store lately, you've probably noticed a proliferation of energy drinks. Red Bull was the pioneer (founded by a couple of Austrians who drank the original, uncarbonated version, called Krating Daeng, in Thailand), but nowadays, Rockstar, BooKoo, and dozens of others crowd the shelves and refrigerators of your 7-Eleven and gas station mini-mart. What they all seem to have in common is:
- sugar (although some diet ones have sucralose instead)
- caffeine, and lots of it
- some herbs that are supposed to give you energy, like ginseng
- vitamins, supposedly to help give you energy, as well
- taurine, an amino acid; I think it was supposed to conjure an image of a bull (taurus)
- a pretty consistent, bubble gum-like flavor
another energy drink I tried today
Why did Red Bull outsell Krating Daeng?
Krating Daeng came first, then Red Bull. Why is Red Bull a recognized name among twenty-something partiers, and Krating Daeng only known in Thailand? MARKETING. Red Bull founder Dietrich Mateschitz used to work in marketing for Procter & Gamble, one of the world's marketing giants.
Mateschitz gave Red Bull:
- a name and a brand
- a catchy tagline ("it gives you wings")
- a fetching design, based on the original logo
- carbonation; Krating Daeng is uncarbonated, and thus tastes a little like medicine (the clunky brown bottle doesn't help, either)
- distribution in the US and Europe, far bigger markets than Thailand
- advertising and promotion
How can I make one?
Two words: contract manufacturing. There are hundreds of companies that will make what you tell them to make. They'll produce and bottle it for you, and sometimes even help you formulate it. Many have standard energy drink formulas, that you can alter the flavor, color or ingredient profile of to make your product unique.
Here are a few companies that can do this:
- Pro-Liquitech in Kentucky
- Adirondack Beverages in Scotia, New York
- Beverage Capital Corporation in Baltimore, Maryland
- TechnoBev in Quebec
- Power Trip Beverages, Inc. in Miami, Florida
Typical ingredient and flavor/color profile for an energy drink
Sweeteners:
- sugar
- high fructose corn syrup
- crystalline fructose
- sucralose (Splenda)
- acesulfame-K
- aspartame
Acidulants (makes it sour):
- citric acid
- phosphoric acid
- malic acid
Nutritional supplements:
- Vitamins B6, B12, C, E, Niacin, Riboflavin, Thiamine and Pantothenic Acid
- Taurine (an amino acid)
- Caffeine
- Glucuronolactone
- Inositol
- Bee Pollen
- Herbal extracts, such as ginseng, guarana, milk thistle, ginkgo biloba, damiana, horny goat weed, yerba mate and rosemary
Preservatives:
- sodium benzoate
- potassium sorbate
- no preservatives (pasteurization)
Colors: Range from colorless to dark brown (using caramel color) to bright red, yellow and orange.
Flavors (natural and artificial):
- citrus
- lemon
- berry
- mango
- cherry
- grapefruit
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Comments
I need your help, I Live in San Diego who would you recomend for a manufacturer to help me with my drink.
I am an Angel investor and would like to run a drink idea by someone to see if the idea has legs and is worthy of funding. Do you know an industry expert that I could speak with?
xbrandfluids.com is your one stop source for all custom label energy drink needs. You can design and order your own energy drink can online at www.xbrandfluids.com/canbuilder.php.
Please check out our site for more details.
I LIVE IN SACRAMENTO CALIFORNIA HOW CAN I FIND A MANUFACTURE
I have a wonderful idea for an energy drink..I am in the begining stages of creation I have a catchy theme...just as good as "gives you wings" looking for angel investors to make millions with....
I'm enlightened! Thanks for sharing.
Fascinating ... thanks!
I am currently selling FuelsMe.com, FuelsMe.net, FuelsMe.org and the 1-800-FUELSME (1-800-383-5763) number for $25,000. I can consider partering and working together for the same goal. Success. If anyone is looking for something like this, please refer them to me, I am sharing a $5,000 commission to anyone that finds me a buyer.
I am already in the energy drink business. The great thing is all the hard stuff is already done for me, research and development, patents, warehousing etc.
All I have to do is market the drink (its easy because it comes in ''go-stick'' packets, so all I do is give out samples, and take orders from those who want it). The rewards are huge just for doing this.
Take a look at www.CraveTheWay.com and join me if you wish.
Nice info. specially about the manufacture company.. thanks a lot
the most chalenging part still: marketing :)
do you know any manufacture company that also can produce heathy energy drink?
or can they product drink that contain more healthy ingredient.
thanks and best regards
Ziqry
Cool
I do manufacture an alcoolic energy beverage, anyone interested?
I would like to produce and Market an energy drink for the East African Market. The Market is promising and the foreign brands are finding their way here.
Can I find a partner to fund the the process?
My contact e-mail: info@silopak.com
send information to my mail please, im loking a energy drink for distribir in republica dominicana.
megauno@hotmail.com
These guys know the energy drink business. www.flavorman.com
Thank you.
How much do you think it cost to manufacture and market your own drink?
I am a youth Pastor Looking to produce and market an Energy drink for the Southern Africa and International Market. Even though i'm still in the beginning stages, the returns are majorly promising. I'm looking for an angel Investor(s) to partner/ finance this project.
Please do contact me
Solly Maduo K. Nthomang
Smile group (Pty) LTD
Gaborone. Botswana
sollyadmin@gmail.com
Go to http://www.flavorman.com and fil out the contact us form and they can take care of everything...from start through finish!
I'm doing a research project on energy drinks and surprisingly expresso coffee has five times as much caffeine per fluid ounce than Red Bull. So it's not all so bad as you think, unless you drink a whole Big Rig Amp or something like that.
I like the energy drinks but too much of it seems to hurt my stomach. This was an interesting hub, Thanx
PETROL ENERGY DRINK is now available under our sister company, Smile Energy Brands (pty) LTD. Our organisations is looking for strategic partners across the world to distribute and market PETROL. Yes, Go ahead, Drink Petrol.
WE ARE BEEN AWORDED A CONTRACT OF SUPPLYING ENERGY DRINK FOR TWO YEARS BY(SAN) WEST AFRICA, AND WE ARE LOOKING FOR A FIRM WHO IS CAPABLE TO SUPPLY TO US SHOULD CONTACT US ASAP. belicbj@yahoo.com
I WANT TO MAKE MY OWN ENERGY DRINK I NEED HELP
GROUND FLOOR OPPORTUNITY! If anyone is interested in partnering in an startup energy drink company please email lellis296@msn.com. STARTUP OR INVESTMENT COSTS $500- 1500.
Veryu interesting hub! I didn't know anyone could make an energy drink, but it makes sense because I recently tried one called "Lightning Bolt" by Steven Seagal and wow...check it out here and let me know what you think.
sir we r starting a company and our product is energy drink
we need information about the manufacturers of energy drink in INDIA more precisely in BANGALORE .
sir please help me
i will be thankful to you
EKTA
JEET energy drink
bangalore
ekta_1win@yahoo.in
09008036992
im trying to find someone whowants to work together with me on an energy drink, I definetly know how to market and sell. Contact me so we can discuss in detail, email me at mattkader@aol.com
I would like to produce and Market an energy drink for the Dominican Republic Market. The Market is promising and the foreign brands are finding their way here, we have over 56,000 point of sales that we are already delivering different products to.
We are looking to find a partner to fund the the project?
My contact e-mail: h_taveras@hotmail.com
We are a registered trade marked company, on the rise an may have an interest in taking on an angel investor!
If your legitiment and interested and have refrences hit us up.
Thanks
I would like to produce and market energy drink in Bangladesh.
Looking for partners and investors. dhorpon@gmail.com
hi im interested in creating a new type of energy drink thats alot healthier and better tasting than the products on the market and a drink that is also directed to those health concious and gym-oriented individuals, if you have experience please contact me via email lebby996@hotmail.com , if you are interested in partnering, currently residing in toronto, big market here for this stuff, interested individuals must have background knowledge on producing, manufacturing and marketing product, i have some knowledge and am looking to go 50% partnership, IF YOU ARE AFRICAN NO IM NOT INTERESTED IN DOING BUSINESS WITH YOU AS YOU ARE ALL SCAMMERS AND NOT WILLING TO DO BUSINESS WITH ANY AFRICANS UNDER NOOOOOO CIRCUMSTANCES, PERIOD.........NO EXCEPTIONS, YOU COULD HAVE A BILLION DOLLARS I DONT CARE, DONT REPLY IF AFRICAN THANKS.
iam interesting to produce energy drink to mid east.
ineed good taste and formula to buy so i can fill and distribute
lepaco@asia.com
DEAR SIR/MADAM,WE ARE VERY GLAD SEE YOUR COMPANY NAME WHO DEALS WHAT WE ARE BUYING SO I WILL LIKE YOU TO SEND US YOUR COMPANY DETAIL AND YOUR PRODUCT ( ENERGY DRINK) PRICELIST FOR OUR STUDY IMMEDIATELY.BEST REGARDS AND GOD BLESS YOU.LARGE LINKS LTD112B RUE DE JEAN PAUL 11NOVOSSI - LOME TOGOTEL..+228-061-91-47FAX..+228-261-86-97CONTACT PERSON MISS GRACEBEST REGARDS AND GOD BLESS YOUMISS GRACE
Oly one site I've found so far that actually has "how to make energy drink formulas" that really work.
Yeah i wanna start an energy drink company in Australia someone plz help
Jazza_101@live.com.au
sir,
i, have a small company in india and wish to produce some energy drinks (powders). i request you to send some information regarding the raw materials, protocol for preparation, ingredients, packing and storing.
kindly send me the details.
Thanking you,
B. Purnachander Gupta,
Managing Director,
Prapura Biotech Pvt Ltd.
purnachander.gupta@gmail.com
09912055030
can you send me a standard fomula of an energy drink.ochiwawa@yahoo.co.uk
I've been drinking energy drinks sense the carbonated red bull was marketed i am very much into fitness and lifting weights if it wasn't for energy drinks i wouldn't have the ability to work out the way i do. Now, due to this fact I have a great idea to produce an energy drink that will overcome all the other products out now in the market. I am very confident that with the "Name and Ingredients" for my energy drink it will sale! especially to the American people but I don't have the experience nor the funds to make this idea a reality therefore, I would need an "angel Investor" and a company in Miami,Florida to please HELP me fund and market this idea. Thank you soo much! e-mail Apadroni@aol.com
Interesting hub! I wonder how I will call mine…
we are group who have developed wonderful drinks and smoothies but need investment to go head and produce and market in uk and mid east. we are in uk.
if interested to invest : roquebahmed@yahoo.co.uk
LMAO YES ITS THAT EASY EVERYONE.... lets make companies, yaaaay and become bazillionairs and make energy drinks and anything else we want. Woo throw some stuff into a glass and have energy drinks for millions.
Haha this article is hillarious, the writer has no experience in business sence. Just get ingredients and become bazillionairs. It will cost you about one hundred grand just for the lawyers necessary, in case your "energy drink" messes someone up and they decide to sue you for everything you have. :/
Im seeking a partner to produce and distribute energy drink in East African region.
The demand for energy drink is still not met and this is good for those interested in exploiting this untapped market.
My e-mail is silopak@gmail.com and my company is Silopak Limited, established and legally registered in Nairobi, Kenya.
Yo guys I am an english business man with the branding name and everything sorted. I am seeking someone with means to create a drink that is the next big thing so not necessarily an energy drink! I am interested in the energy
Hi all, I'm in England, working for myself looking for companies interested in developing and creating energy drinks or other supplements with that perfect flavour.. I've not got the marketing means but have lots of experience with sourcing ingredients and contract manufacturers.
Im interested in manufactring my own Alcoholic liquor so contact me if you can help.I'm currently in the process of selling my energy drink.
Raymond_Stud@yahoo.com
Mr.Seymour - are you selling your energy drink in UK / EU market or US? Is it going well? Did you do your own development / flavour application? If so, well done. Iknow a bottling comany in the UK that could perhaps help,what stage are you at?
We can help packaging your energy drinks, we have cost/effective packaging solutions for the beverage industry
Lets say you want to hire a company to create a custom formula. How can you protect yourself so they do not sell that formula to anyone else
Lets say you want to hire a company to create a custom formula. How can you protect yourself so they do not sell that formula to anyone else
vic says:
3 years ago
All the ones on the market have much too much of caffeine and fairly pricey. Considering the ingredients, that means their margins must be pretty good! Tempting to get into it, but I am retired and would like to stay that way :-) Thanks for the hub.