Brand Analysis Report for (Wrigley’s Chewing Gum)

Wrigley’s Chewing Gum is a great and popular brand. This is by far best gum on the market today. Wrigley gum has been around since 1891. Wrigley Company has been led by four generations of the Wrigley family, each of which has made their mark on the organization.

Wrigley was founded by William Wrigley Jr. He came to Chicago in the spring of 1891.

He was 29 years old and had $ 32.00in his Pocket. Mr. Wrigley target audience was the ages 18-36 yr. Wrigley stated out with two flavors of gum in 1891. Juicy Fruit and Wrigley’s spearmint Juicy fruit has going on to become the number one fruit gum brand in the United States. And is the number one gum with kids. The first factories established outside the U.S

Wrigley’s gum like, Big Red Double mint, Winterfresh, Exta and more.

Wrigley’s has continued to generate excitement in the gum category.

Throughout this diversification, Wrigley’s commitment quality continues. What also remains the same? Despite the company growth and evolution, is Wrigley’s commitment to the core values established by our founder more than one hundred years ago.

Wrigley has at least 16 flavors of gum and mints they have all flavors they have made something for jut about everyone on the family. Compared to their competition there is no other gum out there to compete. Their prices are unbelievable they prices can’t be beat a five pack of gum for just $1.00

I would not change anything about the price or the advertising. I would expand more and it there is a any other flavor of gum or mint that Wrigley can come up with go for it.

Reference www.Wrigley .com