Is marketing today all about perception?  Was marketing yesterday different from marketing today?  Below are four books with the answer.

Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Within this book you'll see how to challenge a big brand and compete with success.  Morgan, the author calls this the "magnetic compass" which show small fish (small business) how to compete with success against the giants.  Learn how to overcome the obviously challenges when competing against a big company.

BrandDigital: Simple Ways Top Brands Succeed in the Digital World by Allen P Adamson

Explore the new ways branding in a digital world is changing.   Learn how to best market your products or services in a digital environment with new and old digital branding tools.  See how mixing, matching, and combination branding with various digital media tools can put you on the road to branding success.

Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to take any Organizaton to the Next level by Chris Boggott

Is email marketing dead?  This book cover the advantages to email marketing and how to leverage this digital marketing tool in a successful way.  Since the invention of other digital marketing tools, email marketing has only been given a fraction of attention, but it shouldn't be overlooked.  This book tells you why.

Superior Customer Value in the New Economy: Concepts and Cases by William C. Johnson

The Internet has re-emerged several times since its conception.  Today the Internet allows business to add superior customer value.  Is your business using the technology to increase customer service?  Learn how to use the Internet to gain, target, and increase sales through customer value with this book.