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Marketing Myths About Smoking

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By Tom Koecke


Without a doubt, smoking is a dirty, disgusting habit that has severe health consequences for both those who smoke, and those who are exposed to second-hand smoke. My Hub is not an attempt to glamorize smoking. Rather, it is written with the hope that people who read it will critically examine that which they are told as fact, but, in reality, has no more integrity than marketing slogans.

The first myth that should be critically examined are the number of deaths attributed to smoking. At least one in 2007 is likely categorized as such. That one was a close friend of mine who died of a heart attack at age 48. He smoked, and his death was attributed in part to smoking. He neglected signs of his impending heart attack for several days, which, in hind sight, cost him his life. The reason I question how much smoking contributed to his death is because his father died at age 49 of a heart attack despite not smoking. Though smoking did not help him in any way, his death was as likely the result of genetic heart disease.

I cannot tell you how many other deaths that are attributed to smoking may actually have other underlying factors that more likely caused the death, but my friend might still be alive if (1) his father did not have heart problems that he passed to my friend through his genes, and (2) if he had recognized that heartburn shouldn't last two days and sought medical attention.

The second myth has to do with the cost of medical problems attributed to smoking. The media likes to report astronomical figures they are given by medical authorities. The premise that you must accept in order for these figures to be valid is that smokers would not get sick and die if they did not smoke. However, non-smokers also get sick and die, so the premise is faulty.

I do not doubt that many cancer-related, heart-related, and respiratory-related deaths are brought on early because of smoking. The question then becomes "was it more or less expensive to treat these ailments ten years ago or today, and will it cost more in ten years than it currently does?" The answer is fairly simple. The price of medical care rises. Therefore, it cost less to die from cancer ten years ago than it does today, and likely costs less to die from it today than it will in ten years. Assuming smoking shortens a life span by ten years, smoking actually saves money in eventual medical costs related to dying.

Smokers are also less likely to survive an illness than are non-smokers. There can be little question that it is less expensive to get sick and die, than to get sick, recover, get sick again, and die.

A third cost factor is that of social security. Presuming a smoker who dies at age 70 would have lived to age 80 had he or she not smoked, there are 120 fewer social security checks paid to the person because he or she smoked.

Finally, there is the factor of revenues derived from sin taxes on cigarettes, cigars, and chewing tobacco. Even if the revenues are insufficient to cover the costs related to health care given to smokers, there are no such revenues that cover the costs related to health care for non-smokers. That notwithstanding, health professionals are less likely to make heroic efforts to save someone who will not quit smoking than someone who does not smoke. Ergo, everything else being equal, smokers do not receive as much medical attention as non-smokers, which reduces the costs further, and leaves money in the coffers for health costs for those who do not pay these taxes.

Again, I am not suggesting that people take up smoking, but, instead, am hoping to inspire critical examination of that which we are told that is simply not true, like many marketing slogans.

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Candie V profile image

Candie V  says:
7 months ago

This is good Tom! It is good to examine "statistics" as a whole. They can be bent to whatever outcome a person wants to promote. Well done!

Tom Koecke profile image

Tom Koecke  says:
7 months ago

Thank you Candie! It is but one example of news we are given that needs to be critically examined.

Not too long ago the cops confiscated a man's gun collection. The news reporter used the term "white supremist" to describe him. They interviewed neighbors who claimed to have lived by him for more than ten years, and "did not know he had such affiliations" because he was always so friendly. Apparently, he was rather quiet about his beliefs, or, more likely, was given the tag to make the confiscation more palatable.

JessicaR1211 profile image

JessicaR1211  says:
7 months ago

Just don't smoke! I actually hope taxes are raised on these by like $5 a pack... Helps curb smoking everywhere!

Tom Koecke profile image

Tom Koecke  says:
7 months ago

Or it creates black markets. However, I agree people should not smoke.

The point is that they are not telling us the truth about the public costs of smoking. Smoking doesn't cost the general public money. It saves the general public money.

frogdropping profile image

frogdropping  says:
7 months ago

Tom - well written. I do smoke and yes ... it's a horrid little habit. However I don't inflict my habit on those that don't like it and try and keep it to myself. That said I too am aware of a lot of the propaganda surrounding cigarettes etc.

I know that governments make an awful lot of money from smokers. If we did all suddenly stop on the same day there'd be a HUGE whole in the government coffers ... wherever smoking is taxed (I'm assuming all countries tax cigarettes).

Propoganda ... wag the dog anyone?!

Tom Koecke profile image

Tom Koecke  says:
7 months ago

Hello FD!

This was an easy tackle. I hoped to make the point that we should critically examine everything we are told. To wit: invading Iraq saved 7,000 lives. It also took 4,000 of our finest, and has no end in sight.

BTW, thank you for the exhorbitant taxes you pay that most people don't pay!

Connie Smith profile image

Connie Smith  says:
6 months ago

Another hub written with logic and reason....um, could you run for office? We could use a few politicians that employed those little grey cells once in a while. I've long said the same thing about drunk driving statistics that cause accidents. While I am well aware that there are many, many legitimate cases out there, the results are skewed by the fact that not all of these accidents occurred through the fault of the impaired driver. Regardless of fault, if one of the drivers are drunk, it goes right into the statistical bucket.

The same thing happened (in a different way) with the state lists of sexual offenders and predators. It was meant to be a heads up so that people would be aware of dangerous sexual perverts. Now, it is diluted by statutory rapists and the like. Are there really 185 dangerous predators within a three mile radius of my home? I sure hope not!

Tom Koecke profile image

Tom Koecke  says:
6 months ago

Connie, what the heck did I ever do to you that would make you want to curse me with elected office? ;^)

You brought up some excellent examples. With alcohol, not only does the state benefit by being the source that sells it to liquor stores, but it redoubles its revenues by punishing those who consume it. That said, I still can't stand hanging out with drunks!

The sexual predator laws were made with good intention, but, unfortunately, have been abused by prosecutors to the point that we really can't tell who on the lists are truly dangerous. I'll have to write a Hub about my experience being kicked out of a jury pool for a molestation case!

Connie Smith profile image

Connie Smith  says:
6 months ago

I can't wait to read that one, Tom. My overactive imagination is going full throttle. Now here we have a perfect example of why the government is in such a mess. People who actually are blessed with logic are too logical to enter public office! That said, using statistics on certain topics (such as smoking and Iraq) allow the government to scare the people into oppression while adding tax dollars to the coffers without protest. Since 911, I have been continously amazed by the people around me who are willing to give up constitutionally protected rights in the name of security.

Tom Koecke profile image

Tom Koecke  says:
6 months ago

People don't think, and they don't want to be responsible for themselves. People who favor elimination of guns, for example, are not aware that the purpose for the second amendment is for us to be able to shoot tax collectors and defend ourselves against tyrannical lawmen. They also don't consider that cops don't prevent murders; they investigate them.

I'm not going to approve your last comment yet so I am reminded to write the jury duty Hub! Maybe I'll be off work early enough tomorrow to write it.

mindless benji profile image

mindless benji  says:
4 months ago

uumm my whole family smokes and i tell them to stop smoking.but there addicts..uuumm i guess they haven't learn because my great grandma actually died when i was 6 or 7 because of lung cancer.

i thank you for all your facts.i actually leave when they start smoking im really against second-hand smoking.

Tom Koecke profile image

Tom Koecke  says:
4 months ago

You're welcome, benji. It sounds like you have your priorities straight, and maybe someday your family will follow your lead and quit smoking. Until then you are wise to find clean air.

Lovly2008 profile image

Lovly2008  says:
2 months ago

Excellent HUB Tom. So glad to see that somebody speaks the truth. It seems that mostly the poor tend to smoke and they usually dont have medical insurance that is covering any cost, other than medicare and just the word alone lets you know what will happen to those people. No they will not quit smoking no matter how much the Government rips them off. It is an addiction and an addiction is not easily overcome.

If the Government really wanted people to stop smoking, you'd think they'd use some of that money obtained from suing tobacco companies to at least give out patches, but no, why would they give up all that revenue and the opportunity to kill off some of its more undesirable population.

I'd have to say though 40 years ago people smoked like chimneys and I hardly ever heard the word cancer. Wonder what happened?

Tom Koecke profile image

Tom Koecke  says:
2 months ago

Hi Lovly! Thank you for the nice comment about the Hub!

I'm not going to defend smoking. That wasn't the point of the Hub. The point is that we are told things that have the integrity of marketing slogans, and most people buy it without giving it much thought.

I do think smoking kills people, but people die even if they don't smoke. The biggest travesty is to freedom, though, in that we have allowed a majority to eliminate property and ownership rights because the majority rules, even when it violates the premise of liberty for all.

We think we are so much smarter today than we were in the past. Franklin and Jefferson tried to warn us about it, but they only risked their lives to fight a despotic government. Today we need that despotic government so we won't die. Of course, we'll die anyway, but that's beside the point, and only serves to contradict the truths the despotic government dishes out as marketing slogans.

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