Think of a musical mashup to understand the concept of a mashup. Musical mashups refer to a song that consists of parts from other songs. This process creates something new. Internet users are taking everything from articles, audio and video clippings, and numerous other types of content they can find, to create new content, also.

Some of these Web users are utilizing an application programming interface ( API ) to publish online content from multiple sources onto their own Web sites. One can even use an RSS feed to do this. This particular type of Web site is a mashup. You can also create a mashup by the addition of a Google or Yahoo! map on your site, which is a useful tool to guide people to your place of business. Using these tools to incorporate third-party content to your Web site, blob, vlog will enhance your visitors' experience.

Invite Web users to create a mashup of your content. Invitations for innovative consumers to show off their talents engages participants and observers alike. A contest of this type would be an extraordinary means for you to establish branding for your business. Launch a PR campaign and alert the media about your mashup contest and get them involved!

Good luck, have fun, happy mashing!