Marketing strategy of Video Communication

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Marketing strategy of Video Communication

Video Communication will focus on local, international and internet markets, including small offices and home offices (1-9 employees), medium to large businesses (10-99 employees), corporate (multiple locations or 100+ employees), government, offices, social network and blog community, healthcare industry, edication schools and colleges and telecommunication and broadcasting companies.

The overall market for online open standards video conferencing products is immense. This business plan has identified over seven million businesses that have a potential need to maintain and/or win customers. In reality, all businesses are in need of a product that will enable them to communicate and collaborate with others through simple unified interface. Video Communication has the products necessary for this to happen; whether it is a broadcasting company streaming channels to their subscribers, or a software company remote monitoring its programmers, it is imperative for all types of businesses and people to remain on a personal level with multiple of their clients, stakeholders, colligues, friends and family.

IPTV Subscribers To Reach 80 Million in 2011
In the latest report by Strategy Analytics entitled "Global IPTV Forecast: Homes, Users and Subscribers", the Internet Protocol Television (IPTV) market is expected to drastically expand from 6 million subscribers in 2006 to 80 million by 2011.

ABI Research Predicts IPTV Explosion in China After 2008
Due to its long-term plan of unifying broadband, Internet and television, IPTV is the Chinese government's platform of choice. As a result, the future of the industry continues to be viewed optimistically.

Radicati Group Predicts 47 Million Unified Communications Mailboxes by 2010
Businesspeople today are driven to find new ways to work more efficiently, and often they turn to unified communications (UC) technologies to do just that.

Tom Eid, VP and Research Director at Gartner Consultants, describes the market as follows:
The markets for Web Conferencing and team based collaboration, while still in an early phase of adoption will continue to increase, as these technologies become more integrated with business processes.

Over all combined IPTV, VoIP and Rich Collaboration market is expected to grow to over $60 Billion by 2012. With just our current product at Video Communication.com, we believe that within 18¬24 months we can bring in an annual $10M sales and quickly multiply these numbers each year exponentially.

With a viral marketing strategy very similar to that of You Tube, thousands of branded videos will be exchanged daily bringing in hoards of free, targeted traffic. Because of their huge traffic levels and head start on the thriving video trend, You Tube was just acquired by Google for $1.6 Billion. You Tube's initial funding of around $11M came from Sequoia Capital who now looks to make $480M from the acquisition.

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