How to Capture, Cultivate, Close and Coach your way to Network Marketing Success!
52Is this you? Tired of not having the success you deserve in your network
marketing business, frustrated and confused wondering what do I do now.
Your not alone , there’s an alarming number of marketers out there
feeling the same way. The reason for this is real simple, the lack of
solid business plan, if you don’t have a business plan in place, your
setting yourself up to fail. That’s where the following step by step
easy to follow process comes in. The process of capturing, cultivating,
closing and coaching your way to network marketing (mlm) success.
Step one in this process is no doubt the most important of the 4 and
that is Capture . This is the process of providing your targeted audience
with valuable information giving them the option to request more
information by simply submitting their name, email address and phone
number. This is a simple process yet it is vital to you success as a
marketer. It’s amazing how many network marketers don’t use it. The
reason this process is so important to your success is, the more people
you have opt in to request more information about your product ,service
or business, the more interested prospect you’ll have to market to or
Cultivate.
That brings us to the second step in the process , Cultivate . Now with
the proper Marketing System in place, the cultivation phase happens on
autopilot. However, it’s important that you place a phone call to your
prospect as soon as they opt in simply to let them know that you are in
fact a real person and that if they have any questions, feel free to
contact you. Your marketing system will send them valuable,
informative information, that educates them about your product, service
or business. If done correctly, relationships and trust are built in
this process, which makes the next step, the Closing phase a breeze.
Step 3, the Closing phase . As mentioned in the previous paragraph, this
phase should be a breeze if your cultivation phase is setup correctly.
Now I know closing is suppose to be about closing the deal, getting the
sale, getting them to join, but the last thing you want to do is try to
convince your prospect to buy or join. Let me explain, the purpose of
the cultivation phase is to educate your prospect to the fact that what
you have (your product, service or business) is the solution to their
problem and that it’s in their best interest to buy. It’s important to
remember that through out this whole process, you are a consultant, you
provide solutions to problems, you don’t sell or convince. If you
cultivate them correctly, you won’t have to close them. If there’s only
one thing you remember from this entire article let it be this,
Nobody Likes To Be Sold, But Everyone Likes To Buy!
Coach , this is the last phase in the process but certainly not the
least. This is also extremely important to both you and your prospects
success. I like to use a Zig Ziglar quote when explaining this phase, “
You can have whatever in life you want, if you would just help enough
people get what they want”. Coaching is often forgotten in the network
marketing industry , that’s a huge contributing factor to the high
failure rate. I want to touch again on the cultivation phase and
high-light it’s importance. By the time your prospects are ready to join
you in business they would not only be knowledgeable of your business
but also educated enough to understand what it takes to succeed in the
industry and that would make coaching them a lot less complicated. Now
I know that’s a lot to swallow but having the right Marketing system in place can put 95% of the whole process on Autopilot. The reason I say 95% is I still believe nothing beats the personal touch of a phone call. For more information on Marketing Systems and how they can help you build your business faster, easier, and never again having to place another cold call,
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