Meta Tags Explained
64There are many Meta Tags you can use to assist Search Engine Robots when your site is indexed. Meta Tags must be placed between <Head></Head> in your website code. While most Meta Tags are ignored by Major Search Engines other smaller engines still use a variety of tags for indexing. You will not get penalised by Major Search Engines for adding Meta Tags they do not use. Adding Meta Tags doesn't mean you are going to get a high search engine ranking but they do help. Character lengths to be included in Meta Tags vary with different search engines. Again, if your tag is too long you won't get penalised, what happens is the robot reaches its maximum allowed character limit then ignores the rest so make sure the important words/phrases are near the front.
Required Http-Equiv Meta Tags will be built automatically by your website builder application i.e. http-equiv="name" content="value"
Important Meta Tags;
<Title>Your Website Title</Title> Maximum character length 60 - Used by all Search Engines
<meta name="description" content="Insert your description here"> Maximum character length 160 - Used by all Search Engines
<meta name="robots" content="index, follow"> Used by all search engines to instruct robots to either index your site or not index your site i.e. Index, Follow, No Index, No Follow, None. It is not mandatory to have this meta tag, if you do not include it robots will automatically index and follow all URL's found.
Other Meta Tags;
<meta name="keywords" content="Insert your keywords here"> Maximum character length 874 - do not use the same keyword more than 5 times else you may get penalised. Not used by Major Search Engines
<meta name="revisit-after" content="30 days"> Instructs robot when to return to the site. Not used by Major Search Engines. Robots index tend to index a site when it comes across a link.
<meta name="distribution" content="global"> Tells the search engine who the page is meant for i.e. everyone, global, localised (your region)
<meta name="author" content="Authors Name"> Records the author information
<meta name="copyright" content="Your site 2008"> Records copyright information
<meta name="rating" content="general"> Rates the content of your website like TV ratings. General, Restricted, Mature, 14, G.
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More information on website construction, optimising, promotion and tools and resources I prefer to use on my websites which may prove useful in optimising your website
![Variations in use of meta tag descriptions by Web pages in different subject areas [An article from: Library and Information Science Research]](http://ecx.images-amazon.com/images/I/51Q4P70H5YL._SL75_.jpg)
![Variations in use of meta tag descriptions by Web pages in different languages [An article from: Information Processing and Management]](http://ecx.images-amazon.com/images/I/5151Y4V43EL._SL75_.jpg)
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glassvisage says:
3 months ago
It's interesting to learn more about how search engines work because they're something you use every day!