Mike Dillard's Building on a Budget: Does His Book Deliver?

No question, Mike Dillard is a fantastic copywriter; or, he hires great copywriters (maybe it's a little of both).

Regardless, his books like Magnetic Sponsoring and now Building on a Budget aren't just informative, they're also inspiring. They make you want to take action in your business to seize new and better opportunities made available by the Internet.

Building on a Budget vs. Magnetic Sponsoring...

Mike Dillard's first book, Magnetic Sponsoring, introduced the concepts of attraction marketing and the funded-sponsoring proposal, and focused a great deal on using Google Adwords to generate leads.

In his new book, Building on a Budget, Dillard introduces network marketers to low and no cost Social Marketing strategies to generate their own prospects and leads.

Below is a list of these 5 areas Mike Dillard talks about in his book. I'll discuss some problems you'll want to avoid when getting started.

By avoiding these 'problem areas' you can accomplish a lot more with less effort in this new attraction model.

First, the Five Strategies that Generate Prospects on a Budget:

1. Squidoo (similar to Hub Pages, which is where you are now)
2. Using Blogs to Build on a Budget
3. Craiglist
4. Video Sharing -- Ex. Book Review
5. Press Releases

Building on a Budget also describes the funded proposal, discussing much like he did in Magnetic Sponsoring how you can use "cash-flow producing strategies" to support you in business while generating your prospects list at the same time.

Problems to be Aware of If you Implement "Building on a Budget"...

Mike Dillard shares how you can use Squidoo, which is a site much like Hub Pages, to put up content and attract prospects.

The problem...

The problem is that most of Mike Dillard's audience are all marketing the same things. He doesn't stress the importance of finding unique 'niche' key words to avoid competing for the same things with a large group who just read his book as well.

If everyone goes to Squidoo and targets the same key words two things can happen.

1. Google and Yahoo see the trend so they penalize everyone using the same types of key words.

2. You are competing with so many people for the same word you never get a good ranking.

The solution to this, which Dillard doesn't talk about, is to think better about your strategy and to focus on key word phrases that are less competitive. Then as you create more and more content you start to get recognized by the search engines as a contributor. When you reach this stage you can start to go for the more competitive key words and you'll be rewarded.

The other solution is to broaden your marketing beyond Squidoo. Hub Pages isn't mentioned by Dillard in the book. So you really need to find more training to expand beyond the 5 areas discussed in his book.

Real Issues to Consider with Craigslist...

Craigslist.org is one of the suggested locations by Building on a Budget to start building your leads list. It's a place you can post free advertisements that can then lead people to a lead capture page.

Craigslist is a good tip, but keep this in mind...

1. Craigslist will take up a lot of your time (just as much as any other social marketing method like Blogging or anything else), but it will NOT provide the same long-term advantages as many other options available.

2. There is little opportunity to 'pre-build' a relationship with your prospects on Craiglist. You just have a short ad. You could send them into your blog or elsewhere but few will use it for this purpose. Other social marketing methods provide more leverage by introducing your prospects to you before they ever get on your list. This means they are more likely to buy from you and are far better prospects.

3. Another challenge with Craiglist is that you could spend a lot of time figuring out how to generate a lot of leads out of it (working through the hassle of finding a trust-worth person or company to hire to post all of your ads for you, as the book suggests, etc); however, over time it is very likely that Craigslist could come down on all the marketers filling up their system with MLM offers.

Even if you employ the lessons taught in Mike Dillard's Magnetic Sponsoring and Building on a Budget books, most will not and they will spam. This could lead to Craigslist making it more difficult to systematically post such content and thus, you are vulnerable to losing your stream of leads. Other social marketing methods can change as well, but are less vulnerable and offer far more advantages in building up a residual growing stream of leads over time.

Yes, Craigslist is easy to teach and get started with on the front-end, but over time I believe it is far less beneficial than having a Blog or mastering Squidoo, Articles, Press Releases, Hub Pages, Video, and learning basic search engine optimization.

The other options discussed in the book are not the end of it...

Of course, Building on a Budget does discuss some of those other options, but it's a short book and just scratches the surface of what you'll need to learn to excel at it.

Why Do I Recommend Mike Dillard's book, Building on a Budget?

The reality is that most network marketers still don't realize how much more profitable their business would be if they implemented a funded-sponsoring proposal for much needed cash-flow, while generating their own leads at no or low cost over the Internet. They also don't know where to start. For this reason I suggest everyone reads this book, Building on a Budget.

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