Article Marketing Tips and Successful Strategies

What do you want your articles to do for you?

You want a lot more targeted traffic to your web site and blogs.

You want to increase the numbers of articles to submit each week, so you'll get known as the "go to" person" in your field.

Mistake-Proofing Your Article Marketing Strategy

1. Know that people who visit the high traffic blogs want your information.

When you visit to submit, notice the many categories that will include personal growth, health, finances, even small business marketing. Your target audience is there and when they see what they like in your topics, they will flock to your website for more.

2. Avoid formatting your articles using Word.

Many newbies come to article marketing with their old print articles. Not good for the internet. Your audience online wants short and sweet how to articles. The high traffic blogs don't allow formatting with bold and differnet fonts. I recommend a free program called textpad. I've been using this one for 10 years. Just go to www.textpad.com to find and install.

It wraps your content at 65 characters per line, just right for your ezine and article submissions. It also alphabetizes data and is a great way to keep data on you computer.

3. Delegate article submitting to a techie assistant.

Hire directly from your high school. These students come recommended by their Internet Computer teachers. Expect to pay from $8 to $10 an hour, depending their skill level. You can also put an ad in Craigslist. I found wonderful mentors this way who loved assisting with web marketing. They learned business skills from me that will take them far in life. They usually stay a year to two years each. Now I pay my webmaster to submit them, costing me around $150-$200 a month.If I can make 15 or more times as much money on my site, that's a good investment. These articles bring contacts via my site with questions I answer, ezine subscribing and article subscribing through the RSS feeds I offer. When  these opt-in subscribers give me their emails for my information, I send tips and announcements to them each week to keep me on their minds. With these data bases, my marketing arm expands a lot.

Write down now what you are willing to invest monthly for marketing yourself online. If consistent with it, your rankings will shoot up to winner status.

The Article Marketing Google Dilemma - Duplicate Content

Maybe you're already using article marketing and submit to a lot of article directories and blogs to attract your target market to your site.

But are you getting enough links from Google to make your site profitable?

My Own Article Marketing Research Using Direct Contact Marketing

Since submitting articles to 100's of top web sites for seven years, when I Googled my name up came 220,000 sites that featured my books and coaching services. Over the last year, this number fell to about 70,000. We submitted three-four articles a day to each site two days a week and more. We thought we were smart. But, the rules changed. From this and other article marketing mistakes that myself and many more made, I found solutions and wrote another book on them.

"Article Marketing Mistakes and How to Solve Them" evolved to help my clients and other businesses to an easier, more profitable way to turn visitors into paying customers. This new wave of Web 2.0 marketing is here to stay. And you'll get a higher conversion rate from attracting already interested buyers to a site set up for sales.

It seems that now Google wants only one original article out there; the rest to be different enough so you miss the plagerism label. Today there are many new article submissions sites out there that flood the market with content quality down. They exist to sell affiliate programs, not help the article marketer..

Yes, you can keep submitting, but stop using article blaster services wtih their many softare glitches. As a client, I found them unsatisfactory. They didn't answer any email questions and submitted to just anybody. I felt like I was going crazy trying to communicate with them -losing time and money too.

Writing How To Articles Online

You want your business to be noticed by hundreds and more of unique visitors at your web site every day. You already know that online article directories, ezine publishers, webmasters, and blogs want free content in all kinds of categories. They want and need health, marketing, financial, and spiritual information. To check out where your article fits into the hundreds of categories, go to www.ezinearticles.com.

Article marketing and the audience you serve to make a difference in their lives is a promotion marriage made in heaven. But, you will have a much better chance of attracting your target audience, creating ongoing relationships, and accomplishing top product sales if you write an article that solves a problem for your audience.

Let's assume your audience is business people like yourself who needs a problem solved--to stop procrastinating, write a book, market a book, create wealth, market a business, create wealth, or develop a loving relationship.

How to write a good article?

How To Article Writing Formats That Bring your Audience Flocking to your Site.

1. Write a How To Article

Information hungry business people want this one! First, open with a hook--something that will entice your reader to keep reading. That may be a shocking fact, a ponder question.

Then, establish rapport by including the background of the problem and where your audience is now with the challenge.

Follow with solutions and benefits in the article body to make a difference in their lives. You can number these for clarity.

Don't worry about your article giving away the store. Readers will judge you by your easy to read, organized, concise style and content, and will be come to your web site to see what else you offer.

To get started, make a list of topics you know or that relate to your business. Take one at a time and write a short piece on it. You can write a short article around 400 words to start.

For solutions to the problem, give information and resources that will assist your audience. That includes web sites with the URLs, book titles, or particular experts you know can help get to the solution.

Sample Article Titles from Clients:

"How to Procrastinate to Your Heart's Desires;" " How to Create Employees Who Can Hardly Wait to Get to Work Each Day;" and "Promote your Coaching and Speaking Business Through Free Articles."

2. Write Tips

This kind of how to article takes the shortest time to write and is also the easiest format. Even if you think you can't write, you can write a tip.

Create a title first. "Five Ways to Strop Procrastination." After the opening hook, include an introduction with your thesis--the point you want to prove, or the problem you are about to solve. Usually one or two sentences are enough. At the end, include a one or two sentence conclusion in which you add one more punchy way to stimulate your reader to act. Remember to include your power-packed signature file below each article or tip.

To write a tip, after the title....

1. Start with a command such as " Do this."
2. Follow that by the consequence of not following the tip. Or, show a benefit of following the tip.
3. Show examples or resources to solve a problem and put the tip into action.
4. Write an article with 3, 5, 7 or 10 tips in it. It's best to give a complete tip as listed above rather than just a list. Don't bore people with a long list.
5. Tips can be 100-300 words. Keep some on your web site, combine them into a book to sell with correct headers and headlines.

The Biggest Mistake Even Experts Make

Starting one tip out with a command verb and using a noun phrase for the next one. This inconsistency makes the article difficult to read and understand quickly.

Expand your influence with how to articles. You'll attract new tailored visitors, clients and profits.

Do Not Give Up on Article Marketing

Know when you invest a regular amount each month, submit consistently, and follow these tips, you'll be on your way to big profits. If you have a question for the coach, please comment in the space provided.

Are you in a rut with your marketing? Is it too much work for two little payoff? Are you not having fun with it? Does it seem foreign to your creative life style you prefer?

If these are your challenges, you may want to think of a kinder, gentler kind of internet marketing. And that's writing articles for online brand marketing.

Articles connect you to your target audience who surf online looking for useful information. When they like your articles, they will rush to your site to see more. They will communicate with you by asking questions about what benefits you can give them. You can answer them by email and through new articles. You can reap high profits for little effort by only spending an hour a day on article writing. Then, this Web 2.0 internet marketing way to get big visibility as well as being seen as the expert is to submit your three articles a week to only a few websites that are already high in Alexa ratings and Google standings.

Article writing is true giving. It applies the Law of Attraction because people are grateful to receive your useful and unique information and will seek your products and services when they are ready. It's a long term kind of coaching where you show yourself as the savvy mentor. Your readers will trust you more and more as they learn from you. You will make a difference in people's lives, making their lives easier, and solving their problems or challenges.

Article writing is mentoring and natural marketing. It shares your authentic self with others just as the social networking web sites offer. If you are interested in social networking you may want to connect with www.marismith.com who shares "How to Build a Profitable Presence on Facebook."

Like social networking, writing articles is the wave of the future in connecting, mentoring and marketing. Your audience appreciates the written word to learn from you, and will leave comments for you, even become your fan in sites like here on HubPages.

Begin your marketing review...

Five Ways to Make Article Writing More Enjoyable and Fun

1. Prepare for writing by nurturing your body, mind and spirit with a short meditation.

I recommend Deepak Chopra's guided meditation at http://chopra.com/namaste/meditationmoment. You click the link and receive this ten minute guided mediation practice. When the mind is relaxed and calm your articles will flow from you naturally. Or, just follow your breath for a few minutes, slowing your brain cycles to Alpha State.

2. Be a trendspotter.

Like Richard Laermer, author of "2011:Trendspotting for the Next Decade," who recommends mentoring through sharing information. Share yourself globally with article writing through the internet. Show your email lists you care about them. Send an article as a free report to assist your former customers, subscribers, and clients with useful and unique information they can use. That action attracts them to you for the long term. Recycle your ezine articles to blogs and directories like www.ezinearticles.com because it is proven to bring much more targeted traffic to your site than any other directory. Ask your webmaster to give you these numbers.

3. Match your personality to article marketing.

If you prefer to put your thoughts into print that can be edited and redesigned to be clear and compelling, then you will love article writing. Unlike speaking, it makes no wardrobe demands or travel. This marketing action is good for your book or business long term success.

4. Design your lifestyle and work as it suits you.

Internet marketing can be engaged in from a home office. No travel, no hard sales, no pantyhose. It's far easier and more profitable than giving talks and selling products or services from the back or front of the room.

5. Choose and focus on one or two marketing actions at a time.

Since you can't be all things to all people, share yourself with one preferred audience at a time. I love to help my business audience with teleseminars and writing articles that also accommodate my creativity.

Article marketing has changed-to the better with 2.0. With these article marketing tips you should only need tos pend 3-4 creative hours a week on it, and you can delegate the submissions that optimize your site to a techie assistant.

Remember to include your power-packed (resource box) signature file below each article or tip.

Discover more online promotion strategies with Judy's free article marketing report.

Please leave a question below so Judy can share more tips and insight with you!

Additional Article Marketing, Business Building, and Book Writing Resources