Network Marketing Leads from mlm lead companies often seem to be a complete waste of time and money. Many of us involved with network marketing feel that way. But few of us have ever been on the "inside" of how these companies operate. This article will reveal my experiences selling leads online, and the shocking truth about the industry in general.

First, I must be upfront and say that I was not selling mlm leads. Rather, I was selling leads to mortgage brokers. These were leads of homeowners looking to re-finance, or individuals looking to buy a new home. The person that I worked for is known in the industry as a "consolidator", which is just a fancy term for wholesaler.

The Names Will Be Witheld To Protect The Guilty

Consolidators "harvest" their own leads, and resell them to individuals, who in turn, sell the leads at the retail level. My boss generated the leads as a result of visitors filling out contact information on any of three websites. Many factors dictate the relative price of a lead. The critical factors that influence pricing are: 1) How "fresh" the leads are. In other words, how recently did the visitor supply the information, "fresher" leads are costlier. 2) How many times the lead in re-sold. Consolidators frequently will sell the same lead to several different retailers. Leads that are sold to fewer people are more costly. And the most costly leads are "real-time" leads. These leads are contacted almost as soon as they have submitted contact information.

Mlm Lead Companies Simply Cannot Be Trusted!

So what, you may ask , is the problem?

What I soon discovered was the amazing amount of deceit regarding the various lead types. Individual leads which were purchased because they were supposedly less than 24 hours "old", were in fact, many days old. Other leads which were purchased because they were supposedly only sold to three other retailers ,were in fact re-sold many more times. One individual in particular, purchased leads that were to be re-sold no more than three times. They received calls from seven mortgage brokers the very next morning after supplying their info!

I Quit The Next day After That.

Mlm leads are even worse quality than mortgage leads. At least the individuals requesting mortgage rate quotes are aware of what they are applying for. A typical mlm company "lead" is an individual who is invited to receive a gift for filling out some contact information. The form may have some questions about starting a home based business, but the individual filling out the form is more interested in the free gift than starting a home based business. Because of this process, it is not unusual to call an mlm lead and have them completely unaware of why you are calling!

More Deceit From The Lead Companies

From my experience, the classification of mlm leads is not the least bit genuine. Frequently the telemarketers that secure the leads are "under the gun" to produce different amounts of leads in different categories. Usually they have a quota they have to fill, and little time to fill it. That type of pressure creates a complete loss, or disregard of ,quality control. Unfortunately, their is little a consumer can do to protect themselves. Lead companies will generally guarantee their leads and replace leads that have bad phone numbers, under age, etc. They just replace the bad leads with more bad leads.

Here Is The Solution....

Learn to create you own leads!

Attraction marketing is the process of becoming a useful resource to prospects. By supplying useful info or guidance to prospects, they tend to seek out your advice, and eventually your business. Renegade University offers a FREE curriculum in network marketing leads generation. The members only site features excellent step-by-step video tutorials on all aspects of marketing on the Internet. Mike Dillard's book, "Magnetic Sponsoring" is an excellent resource as well. Resources such as these make it possible to never buy mlm leads again!