Mobile Customer Relationship Management has taken on a whole new business genre with the advent of mobile devices in which to advertise to customers products and services. Mobile indicates that the customer is not always at the office and in the home but could very well be in transit while viewing an advertisement online on an iphone. The major rival of the iphone as a viable telecommunication device in customer relationship management is the Palm Pilot and the Blackberry. The Palm Pilot has been available to the public for some time now and the Blackberry was made popular by Obama. Customer Relationship Management publications states that mobile services has been available for over ten years since vendors started offering relevant applications.

Mobile customer relationship management is more than receiving your email on your cell phone or sending information from your pc to your hand held mobile device. Mobile customer relationship management is being able to get  information that is in corporate systems for making important business decisions to webcasts and webinars on an international platform.

Mobile customer relationship management is being incorporated into major business infrastructures so executives do not have to be in one place to provide input toward new programs and procedures to increase the bottom line. Although businesses are aware of the technology of mobile customer relationship management, very few have implemented the process into their everyday management style. The Customer Relationship Management analytics showed that only one out of every four executives used the mobile customer relationship management method of running their businesses. That means that only one in every four sales representative can successfully close a deal while in transit or mobile on the road out in the field. Revenue is being lost without the implementation of mobile customer relationship management. 

Executives should increase their use of mobile customer relationship management for several reasons. The mobile techologies of the iphone, the palm pilot and the blackberry is  easy to use. The devices have been improved for ease in use with bigger screens and the displays show clearer pictures. The access time for wireless users have improved and now the devices allows executives to multitask. Multitasking using mobile customer relationship management indicates that a sales representative can now talk with customers and contact the web to get answers to their questions. Smartphones as a part of mobile customer relationship management has become a fixture in mainstream America., It is only natural to incorporate the use of these portable mobile communication devices into customer relationship management.

Applications to mobile technologies are being upgraded for worthwhile use in business management and infrastructures. Smartphones has the ability to keep advisers up to date on corporate clients even if the information meeting was not held in a remote location. Executives can play back important points of a sales training session while in flight on a plane because of mobile customer relationship management. Applications can also be installed on mobile technologies to scan the internet for relevant stories and have the information sent to key customers increasing customer relationship management without the use of an office or meeting room with power point presentations. For the most part applications in mobile customer relationship management involves training courses needed for consultants in preparation for certification.

Sales analytics have also been implemented on mobile communication devices to promote customer relationship management. The analytic application of the smartphones can detect any changes in a sales deal and the probability of the deal closing. Communicating  sales information immediately to a manager can cue him in to provide assistance if needed in the sales transaction. The improvement in the mobile devices and in the applications have greatly increased the likelihood of more executives utilizing mobile customer relationship  management.