Keep your Visitors coming back for more!

So you've optimized your website, spent a lot of time finding the right keywords -you have even gone so far as to hire a company that will make sure everything is right.

This cost a small fortune, but you know that traffic is the only way to have a successful business on the web or otherwise.

You have even put Google analytics on your site so you can see the amount of traffic you are getting and where it is coming from YOU ARE SET! You are excited to see all the traffic - you can even find your listing at the top of the search engines, but then you realize

people are coming to you site, but they are not staying?

What is wrong, why are the visitors leaving and not converting into customers?

Why are you not getting any inquires into your services?

Guess what: Your website may be visible - but are you connecting with your visitors?

Having worked so hard to get traffic to your website, you don't want to lose them by failing to give them what they are looking for.

The fact is: most visitors to your site will not make a decision to buy your products or services the first time they visit.

What does this mean?

You need to make sure you have a site that makes visitors want to come back and you need a means to collect information from potential clients so you can go back and market to them.

When coming to your site you want to provide your visitors with a satisfying experience. You want to connect with your clientele by choosing and designing a website that you know will be enjoyable to look at.

Most importantly of all have a website that is professional!

It is important Visitors understand what services or goods you are providing. Equally as important is that your website has navigation that is clear and concise.

You also want to offer them something of value, this gives your business credibility - builds customer loyalty and help you collect information that you can use to market to potential customers.

An example of a free item may be:

Let's say you own a dog grooming place and you want to get visitors to return to your site whenever they need your services, you also want to collect information for future marketing opportunities. You may be able to offer them a report on how to travel with your pet, OR you may offer an e-book on keeping your pet happy and healthy... Make sure visitors leave information, name and email.

You will need to have a system set into place so that the name and email will be put into a data-base and a thank you email will then be sent to the recipient of the report.

Make sure you have a good auto responder program and use it!

There are all types of auto responder programs that are very inexpensive. With these programs you can have an online data-base and build individual campaigns based on what your business goals are.

10 things that may be stopping your visitors from returning...

1. Does your website load fast?
2. When you customers see your website what is there first impression? Professional or amateur?
3. Is the design something that will attract your target audience?
4. Do you keep your content updated and fresh?
5. Do you have a opt-in box with a give away on your site (above the fold)
6. Is the text on your home page clear and concise? What make you different from you competition?
7. Is the text on your home page short and to the point. People tend to scan a website before they decide to delve in and read it.
8. Is your navigation easy to understand and links clearly marked?
9. Is all the information on your website clear - contact details easy to find - phone numbers and emails easily accessed?
10. Most of all Always, always, always reply in a timely manner.

To your success!!