I will cast the first stone here.You do not always tell the truth. I don't either.The truth often needs tampering with at least, and a darn good re-work sometimes..

Truth also needs gentle tempering before being blurted out in compulsively in conversation! Some true things are better unsaid and some lies are essential just to get through the day!

How are you? Should seldom be answered truthfully should it?.A truthful answer to "how are you?" is just not smart.

"I feel like I've been dragged twenty miles through a sewer, my mouth tastes like the bottom of a birdcage and I'm as dry as a dead Dingoe's donger" is way more than they wanted to know.

"Good" or 'I'm fine thanks" is the order of the day. To check how interested strangers are in how you are, bring up the subject of your sinus problems with the guy next to you on the bus. Not enthralled and hanging on your every word is he? We need to understand clearly that to answer this one with anything heavier than "fine thanks!" will empty the room.

To me a fear of spiders is crazy. I just can't relate to it emotionally. I have no fear of spiders Are you OK with that? Probably not, but it's true.I consider those who are afraid of my little mates to be the owners of wrong belief, and in need of re-education.

I could be right, but I know it is the wrong thing to say to someone with a huge hairy spider on their head that they did not put there themselves, as I might be prone to do.

Nor is it a good idea to pacify a terrified fellow airline passenger by immediately agreeing with their terror and explaining the weaknesses inherent in airline maintenance due to bad management.Sometimes we need to leave out stuff to keep everyone feeling OK.

The Internet has so many different types of truth, some must be searched for in the fine print after you have spent money, as everything up to that point have been lies!

At the bottom of our pile of liars-for-money we have the liars who pimp anything with a quid in it. (dollar in it) and try to feed their kids that way."Morals shmorals I want to eat and I'm not responsible for the mugs on the net who buy my worthless junk" sort of people.

I at least agree with the feeding the kids part.

My favorite is the Internet marketing liars.

Liars by omission.

Internet marketers of the "Guru type are the great liars on the Internet.

They lie by omission and provide one part of hundreds of bits of vital information and tell you they will change your life.

Not only that but it will change your life right now for nothing and you will be rolling in "it" by morning even if it's 3am. You'll have your money back before your credit card is cleared of the funds.

Change your life to what? you may well ask. ...... to become another of your victims?

Since Coke and the other big marketers dumbed down advertising to the base line it has been difficult for marketers to overcome the fact that it is very effective  to talk down to the buyer, by telling them that what they desire is available only if they buy brand X. Even drawing the longest bow they were able to connect their sugar-water to Sex Power and Money!

All marketers have had to deal with the fact that it works ever since.Not only does it work: It works better than any other marketing except appeals to greed, jealousy and all parts of the lower self.

The current Internet marketers have a dilemma.

if everyone who is making good money is using these things because they work, what else can we appeal to?

The resounding answer from the gurus is "Just do more of the same".

Ensure we use all of them at once! Greed, jealousy, vanity, the whole lot now seems to be the resounding answer.

It is still big red headlines and the dramatic over-statements.

The alternative? Little or no affiliate sales, no readers and no money. Not much of an online future would you say?.

I say lets start a movement towards less outrageous claims, less ego and more facts. I would like to see a product guarantee that is designed by the buyer.

Something like this may be needed.

• For Internet marketing Gurus

"This item can be paid for out of your profit from using it free." No credit card number required.

• or affiliates marketers.

"Do not pay for this product unless it performed as pimped on my affiliate sales page."

• or marketing software sellers.

"Use this software for 12 months and pay me if it is feeding your family" and signed, Love John.

• or ebook courses

No Freebies or fantastic gifts, I spent the money on software development

• or another marketing software ad.

3 steps.

Use the software, get results with the software, pay for the software.Again you would need the No credit card proviso, and I would not be surprised to see variations on these in their ads.

it is always easy to appeal to greed, there is so much of it.

We are not only greedy, but it seems that greed does not have boundaries.

The super rich never seem to be able to get to the "satisfied with this much" stage with greed.

Greed is never satisfied. It can't be. It is hardwired to be greedy, and requires diligence to deal with it in ourselves and our daily dealings with others, especially if we are unable to acquire as much as we need for more than the basics and feel cheated by life.

An Internet marketers dream is to get hits from those who feel cheated and appeal to their greed. Greediness has a "satisfy me now" quality that is an easy trigger for those in desperate need who will indeed be greedy if not for themselves for their children or other members of their family.

I guess the rich and powerful feel cheated too. After all they have to swim with their peers in a somewhat muddy pond and may not be able to afford a 3rd Learjet yet, and so feeling quite broke steal a few hundred million from the public purse. Quite understandable really.

No one goes broke appealing to the baseline. or as A famous movie maker once said, "You'll never go broke by underestimating the taste of the general public."

In conclusion I guess we have to change before our big time marketing mates will even start to. If it works don't fix it may be their motto, and I can't disagree with that..

I have never learnt to keep my mouth shut, which is unfortunate as I live in Australia where we have most of the planets flies.There is always something wrong in any paradise, or so I have heard somewhere.

Truthfully we have super-flies in Australia. Flies with super stickiness for eyes and ears and noses and mouths. Leave any orifice open at your peril.

Like many Australians to avoid this free source of protein I have developed fly killing skills to the full ninja. Flies in Australia will fly in and out of the car window at 60mph and up your nose or down your throat just for kicks and there are enough flies here to carpet a fair sized country.

They can fly sideways, backward, up and down all at once, with a higher take off speeds than a Harrier Jet. A consequence is it takes years to learn how to catch one to eat, and as I never acquired a taste for em, I just let them in when I talk and take the protein on this way.

I digress, must have got sidetracked by a fly.

At the top of the liars are the big corporate liars of banking, finance and funny paper. Anything with AAA on it has gone the way of breakfast cereal. (Where big means small and now AAA means really high risk crap.)

These heavyweights saturate the soil we walk on with their obnoxious over-hyped 5th rate products, and just compete gently amongst themselves .

Telephone companies, soft drink makers and all the dream weaver mealy mouthed spin doctors and weasel word specialists need a mention as liars of omission. Getting the real cost or value from their descriptions is a long reach indeed. I would need a lot of highly illegal drugs to believe any of it consciously, but my sub-concious? Evidently it is open to receive bull-dust if brain-washed long enough. I call this socially injected marketing.