Movado Faceto collection projects stability and natural flow. The lugs, two from each side, protrude from the case and interlock with the bracelet or the strap, producing an indivisible (not unlike time itself) timepiece. This stylistic principle creates a watch of remarkable unity of design – perhaps at the expense of embellishments – there is almost no room for those here. Indeed, the Faceto presents an antithesis to such collections as the Amorosa, where continuity can be sacrificed for the sake of subtle intricacies. But Movado Amorosa serves other purposes; Faceto is all about the strict, stoic charm and simplicity, aimed at similar personality types in the wearers.

Faceto lugs interact with the round case to echo the human face, replicating human visual features (the ears), in a way establishing an emotional link with the owner. In a way, this seemingly theatrical capacity adheres to the notion of directness: that's how the watch expresses its “loyalty” to the wearer – it “wants” to appear exactly like him or her. The straightforwardness continues in the bracelets, made of small brick links. As in other collections (Movado Eliro, Movado Esperanza), the Faceto is available in gold, stainless steel, and some models include diamonds in the bezel.

Faceto is where Movado step off the trail of classic design into more familiar, maybe even conformist modulation that includes regular numbers and straight hands. These models will suit people who avert from the outspoken aesthetic approach, yet wish to retain the elegant qualities that connoisseurs attach to the Movado brand. The Faceto will suit people who want to be different, but don't mind being the only ones who know it – paradoxically, by conforming to an outside norm, owners of this “inconspicuously” designed timepiece express themselves on an inner, underlying level. Just in case you like to keep things in full view, some of the dials in these versions were encrusted with diamonds.