Movado is a classic Swiss watchmaking company started at the end of 19th century. The word "Movado" originates from "Movement" in Esperanto language; for the company it means movement in time, technological evolution, and a trend-setting design philosophy that carries ultra-sleek modernity on its title page. Movado is a known name - it instills confidence - securing the act of buying a Movado watch as a rewarding experience in itself.

The nearly blank face, most often black - Movado usually prefer this universal color - in a way presents a poker face to the public. The wearer of Movado will often be a person who respects and guards their own space and privacy, and who attributes great importance to extra clean, stripped, minimalistic style that nevertheless doesn't shun such materials as precious metals and sapphire crystal. These people present a quiet temperament that is as strong as it is succinct. If that sounds too complicated - most people are. A Movado watch epitomizes this complexity and eloquently speaks for its owner without a single word, with polished elegance.

Other notable features include uncommon thinness, noble-shaped, rapier-looking hands, and the trademark ubiquitous dot at the 12 hour mark, representing the sun and the moon - the cosmic objects that rule our calendar and time ("keeping it real" via a symbolic, holistic gesture). Movado watches are sold with both metal bracelets and leather straps. The company offers many series of watches, made for men and women, and recently developed a new line of sports timepieces, the series 800, that push the watchmaker's design motto to new limits (by paradoxically making more ordinary looking watches). If you are into design extremes, Movado's jewelry (necklaces, rings, earrings, bracelets) includes some of the company's most futuristic designs that nevertheless retain the classic quality of continental restraint of old Europe.