The Movado Museum features a seductive antique look that stresses the difference between the case and the strap. Unlike in most Movado's collections, this one treats these two parts as separate items that must fit together like various fashion items – similarly to the color of shoes and of handbags, for instance. This quality makes choosing a Museum watch a task that will test your taste and fashion sense – an exhilarating creative assignment. This Movado design looks back in time, reconstructing the classic, timeless appearance that we all recognize in today's vintage and collector's objects, whether it's furniture, cars or any other fashionable piece.

Alongside the hyper-elegant cases, the straps present an equivalent in finery of design and in exquisiteness that flirt with simplicity (but only flirt). The materials used speak for themselves: genuine lizard, genuine alligator, fabric and leather of various colors, and the usual stainless steel bracelets. They support, offset or compliment the cases – and they are easily removable and interchangeable (except the bracelets). The finesse of the fabric, skins and leather accords with the delicate lugs, the overall combination generating a sense of wonder at the sophistication in putting hard metal next to soft materials. But that's what fashion is all about – taking risks in combining known, seemingly contradictory materials into new designs.

In the Museum collection Movado once again experiment with colors, usually sticking to earthly, solid tones such as brown and gray ( but also offer a line of white timepieces). In order to emphasize the seeming fragility of the visuals, many watches were made with thin, stick-like hands that differ from the hands Movado usually use. Still, trademark concave dots incorporated in black dials comprise most of the watches in the Museum collection, though even this apparently familiar design makes the impression of having been reinvented into a new, bold and independent creation.