In the Vizio collection Movado explore the realm of rare and hi-tech compound materials. Men's watches include carbon fiber, hard metal and anthracite, which is a kind of a carbon-rich coal with luster qualities – an extremely hard substance. Alongside the experimental materials, Movado try new dial designs, moving away from the classic, bare scheme towards more elaborate, usually sporty looks. As a result, many of the watches exhibit a more aggressive, confident and sexy look – more open and people oriented – naturally suitable for similar personalities.

Movado Vizio is an unapologetically modern collection. Movado shed some of the established classic elements and venture into contemporary spheres of design – perhaps not always getting it right, but always keeping things exciting and interesting. Colored leather straps, diamonds and new, pin-based bracelets add a dimension of novelty to the Movado Vizio. Not everyone will love this new approach, but it's impossible not to admire the company for taking risks. The word “Vizio” implies “visionary” -- which is how some of the timepieces in this collection can be appropriately described.

Although most of the new designs are aimed at women, not all, I think, will suit the discerning lady. Men's Vizio is the real find here, featuring unconventional materials and sporting a quiet, “underdog” appearance. The driver's model, though made of the conventional stainless steel and sapphire crystal, is almost shocking when compared to the expected Movado minimalism – this is a highly elaborate timepiece with a carved, angular bezel and some serious chutzpah. You would think a man wearing such a watch is bound to break the speed limit. The Movado Vizio is not a luxury collection per se – it is too daring and edgy; buy for the colors, the sporty looks, the broad appeal – and, of course, for the quality of movement and execution.