A bar in Melbourne, Bebida Cafe, launched the new frontier of the meal: the initiative is called Naked Brunch and is rid of all my clothes at the entrance, then eat and drink totally naked. The initiative was launched at the Fringe Festival in Melbourne, Australia. One of the thinkers behind, Natalie Bak, explained that the idea was born in April, when "while I ate, it was so hot that I wanted to strip naked and eat."