I recently stumbled upon something very interesting while searching for ways to generate my own free leads for my new MLM business.

It was a book by Anne Sieg, called the Renegade Networkmarketer.

My upline had sent me an email about her first book The 7 Great Lies of Network Marketing - which I downloaded, read vociferously and then went on to buy her Renegade E-book.

The first book is a 35 page report which dispels some of the most ingrained myths about network marketing. It outlines the problems inherent in what has become known as "Old school" MLM marketing methods.

The second book, gives solutions to these problems for the modern Network Marketer and provides a blueprint of an online Marketing System.

Old Schoolers threatened by Controversial 7 Lies E-Book

Ann Sieg certainly ruffled a few feathers in the MLM industry with her 7 Great Lies E-Book. After all, she attacks some of the core techniques used my MLMers for generations.

Of course for 95% of network marketers, these methods simply did not yield the hoped for results.

But for the top 5%, their empires were built upon these foundations.

My upline was rather unsure and reticent about even looking at this way of marketing himself.

He has 10 years in the industry,is very successful- one of the "leaders on the Stage" in MLM, living the life of freedom we all dream of. I think he was a little scared....what with his huge list (that the company owns!!!)

A wonderful gentle distinguished older gentleman, he had come through his MLM journey using "old School methods".

Heck, the first three years when he was building his business, they didn't even use cell phones (and he didn't even have a computer!).

He always internally riled against cold calling, the 3- foot rule, and buying leads, yet he was schooled in these methods.

He told me once how he FELT GUILTY for not pouncing on a fellow airplane passenger while travelling overseas!

(After all, for old schoolers, this is a perfect opportunity, - 10 hrs to sell your business opportunity to this prospect- and of course according to Old school thought..."everybody's a prospect".!

This is one of the myths, Ann Sieg talks about in her 7 Great Lies E-Book.

Attraction marketing offline

I always wondered how he was so successful- with no marketing system and an internal resistance to "pouncing"....and then one day it struck me:

He is attractive.

As soon as he put himself (in a non pushy way) in front of people, creating rapport, offering real value and solutions to people's life problems (not necessarily his biz op), telling his story with humility and integrity, NO HYPE, in a stylish and gently sophisticated manner, consistently being there to serve, letting people make their own decisions in their own time, and generally making himself LIKED by all who met him.

Intuitively, without knowing it, this was his "attraction system".

Although he was brilliant once a prospect was interested, like all of us, he also struggled to find leads.

Internet network marketing helps with the lead attraction, but online and offline relationship building will always be a part of network marketing.

Belly-to-belly and the 3 foot rule

Being more of an extrovert myself, I had less trouble using the old school lead generating methods. I remember talking "belly to belly" to 10 leads a day for a period of 2 months non -stop! ( With limited success.)

I also remember embarrassing my sister terribly at a restaurant once, when I pounced on the waiter asking him if he wanted to wait on tables his whole life! She actually left half way through the meal!

This gave me a wake-up call....I started looking for some other way to generate leads for my MLM.

Knowing my natural "renegade" nature and absolute insatiable thirst for knowledge and SYStEMS, my upline sent me to Anne Sieg's Book.

I think I gave him a few grey hairs in those early days, as I was always on at him about a marketing system..."where's the marketing system?' I would ask him over and over again.

(Make a list, was what I was told).

The Duplication myth?

The other thing I was always on about was DUPLICATION.

In MLM Old school they teach you to duplicate yourself.

Just find 5 and each of them find 5, which gives you 25..and they each find 5...etc (They don't teach you how, though!)

I could not duplicate him. I could not teach anybody to duplicate me, either. I started believing that duplication was a myth. I was told I didn't have enough "belief".

By this stage I was ready to quit and go back full time to my Gymnastics Coaching business...I had alienated family, had acquired a substantial debt (spending so much time and money on generating leads...and of course, my downline was experiencing the same as me).

The result was that as fast as I enrolled new people, the older ones dropped out. I did not have the finances to continue while I waited for my residual checks to kick in .

In short, I was treading water getting nowhere.

Anne Sieg's Renegade System: Exciting but Overwhelming

And then: Enter Ann Sieg and the Renegade Network marketer E Book. I read the book in one sitting.

I was so excited- this was the solution I had been looking for: A way to generate my own free leads by attracting them to me through internet attraction marketing tools, strategies and a marketing system that emphasized direct response marketing and good copywriting.

Best of all, it showed me how, through affiliate marketing, to generate an upfront cash flow by selling low cost retail information products (e.g. E-books)-to people who are starved for this kind of information.

I learned you could make money while generating leads.....even if these leads never sign into your bizz op, (and we all know that 95% of them never will).

Network Marketing is Marketing and Sales

All this is done while at the same time building trust with the prospect, getting your foot in the door by selling a low cost product first before selling your MLM product/opportunity (which is actually a back end product).

In short I learned classic tried-and-tested sales and marketing techniques (both online and offline).

WOW! I was excited at the thought of getting in front of a huge trend, whereby millions of people are moving online.

I signed up with the Renegade...and then I hit a wall: I was a non techie, with limited internet skills (I could email and surf the web!)

My whole being resonated with The Renegade System...but I didn't have the technical skills required to drive traffic to me online.

I didn't know how to build a blog, post content on social sites, submit Ezine articles, do a Pay-per-click Ad campaign, upload a video, set up an email marketing system with a proper email autoresponder etc.

I was still excited but overwhelmed.

Marketing Merge and RU

It was then that I found Mike Klingler's Marketing Merge and Renegade University.

This teaches network marketers how to set up the whole Renegade System, step-by-step and click-by-click.

It is set up for the beginner in small bite sizes with visual video tutorials - making it possible to literally follow along.

This kind of training is taking the MLM industry by storm and I feel I can teach this stuff to my team- which is what is most important, because in network marketing, it's about duplication.

My upline is watching this process with increasing interest.

Luckily for me, he has been doing his own attraction marketing offline all these years and understands how "to work like a cat, and not like a dog". (Ever noticed how a cat will watch you for a long time, and if he likes you he might allow you to stroke him! Compared to a dog what just jumps on you whether you like it or not!)

I know he is interested in the lead generation techniques and the potential the internet offers for leveraging and monetizing.

And luckily for me, I am able to put these same attraction marketing principles in place because thanks to Mike Klingler and Renegade University we are taught how to provide value and service with honesty and integrity.

Hard work- not hype is encouraged. Creativity and style, professionalism and true leadership is imbibed.

We also learn how to avoid internet network marketing newbie mistakes.

And we can now do it all online because the internet is not a scary place anymore!

About Tania

Tania Williams, a South African, teaches Internet Attraction Marketing so you can attract your prospects to you and generate your own leads for little or no cost.

For the skeptics, here's a blog post I wrote entitled: Low Cost lead Generation: Possible in MLM Online?

I'm here to hold your hand if you need a guide to help you Put your MLM (Network Marketing) Biz Online.

• Keyword Research for Niche Marketing
• Customer Avatar
• Customized Sales Funnel  (Lead Capture Page, Thank You Page, Affiliate Marketing)
  
• WordPress Blogging
• Content Syndication
• social Media Marketing
• CopyWriting
• Email Marketing
  

Email me at taniawil@mweb.co.za or call Tania Williams on skype at  taniaatct, or visit Put Your MLM Biz Online