Network Smarter not Harder

Knowing Your Target Market

it doesn't really matter what you market online as long as you know how to reach that target market. If you don't have your information where they can find you, they never will.

Knowing HOW TO target market

I have a friend who has a green thumb with quite the Herb Garden and Floral Garden. Primarily she sold culinary herbs to the chefs in the local area. This required leg work, and travel to build relationships and specific days to be ready for pick up orders. Ok, she's covered that market...

Then I found out by stumbling upon a little New Age Nature store that some of the herbs in her garden had pricey magical properties and clients in the store I wandered into were buying them up by the ziploc pound bags!

Her horsetail (which grows all over her farm) could go for $8.00 a pound (she never sold it before) and the huge wild blackberry patch, could go for $18.00 a pound for the roots she was trying to get out of the ground anyway. (They are invasive and attract deadly copperhead snakes in her state because Mice infest blackberry brambles for "community living", so they are a *problem*.) I told her some of the names I typed into my cell phone in the store I saw flying off the shelves so she could hit the books and add the info to her web presence! Targeting the specific groups I saw in the store. See next paragraph...

She found a whole new target market for her herbs and a bonus...

Many New Agers, Shamans and Old Religion followers use these herbs in their rituals, blessings and ceremonies. Now instead of just selling locally she can bag dried herbs and sell them like wild fire from her ebay store and she's attracted some profound new online clients who spread the word about her FRESH HERBS. Apparently the fresher the dried herbs the more potent they are.

A bonus to this ...was that in some of her photos of the herbs, flowers from her garden were in the back ground. Before she knew it, clients were emailing her asking ...Do you sell those gorgeous Bumble Bee Iris' and Stella Diore Lillies too?... Ding Ding, another new niche!

I primarily work in Internet Network Marketing but what I have learnt about Attraction Marketing is that it works for any business model. As long as you know what your target market wants and needs as in filling the need or in solving a problem you can get the word out on the World Wide Web and start generating prospects who COME TO YOU. Beats they hay out of chasing them!

My friend now posts photos of whatever pops up in the garden. If its early Spring her ebay store is full of Daffodil photos and there she is, now a Master Gardener (she invested in her self when she realized she could add more value) is packaging them up and shipping them out. Whatever is in blossom is what she markets. This keeps her clients HOT on subscribing to her pages because she is consistantly creating new content about what is going on in the garden.

There are many aspects of attraction marketing that can help you build your online home based business. This is just one. Knowing how to target market. I will post more in the next few days. See you here. :)

myhappylaptop

Johni Redd

Attraction Marketing and Renegade University PRO Alumni Guide NPN

FYI: selling this way did 2 things:

1. Opened up 2 incredible niche markets in herbs and flowers online.

2. She can easily sell 500 pounds of each, horsetail and blackberry root this season for a grand total of $13,000.00 by summers end. Actually, 1000 pounds each would be easy for a grand total of $46,000.00 and... no more scary MEAN Vipers!

That is how you solve a *problem*. :D

Question: WHO are the people who are seeking what you have?