After having lost the war in HD with its HD-DVD, Toshiba returns to attack with a new and surprising technology that according to the manufacturer can give a new life to DVD, putting it's picture quality very close to high-definition. The XDE (eXtended Detail Enhancement) technology is able to greatly improve the quality of a standard DVD.

The XD-E500 is the first product of the brand to integrate this new technology and the price of this DVD player will approach € 150, however according to the manufacturer this technology will integrate all the new Toshiba players that will be released to the market.

This is one of the first reactions promised by the brand after its defeat against Sony in the battle Blu-Ray vs. HD-DVD. Another innovation announced by the brand is the launch of the new Qosmio laptop which will come integrated with the Cell processor, the CPU that equips Playstation 3.