As one of the most attractive newspapers in Alabama, The Birmingham News sets a standard for others in how bold color, exciting typography and a myriad of infographics can help breath life into the otherwise static 'gray lady' many papers have settled to publish.

Starting at the top, with an exciting flag teasing stories along with the paper's logo, Birmingham's news design is teeming with rich color above the fold and is top-heavy with photos, pull quotes and other devices that tell the story in a decidedly visual way.

The result, once approached by readers at newsstands, is a vivid, informative front page offering not only the promise of information but a visual asthetic matched by few in the state.

The Birmingham News' news design packages make efficient use of infographics, those little colorful graphs and sidebars which help further explain a story even without reading the article.

Great photography and a well-balanced mix of articles help The Birmingham News tell the stories of the day without compromising life.