In 1945, Nitto Tires was originally started in Japan by the name Toyo Tire & Rubber Company. The US operation started in 1966. Nitto Tires was incorporated in 1999 in US. It is the largest tire company in the world.

The CEO, Mr.Kenji Nakakura in his corporate philosophy and mission statement has launched the Vision "15" plan. It sets the company's goal and objectives till 2015 when it will complete 70 years. Nitto Tires is set to be a 'Distinctive Value Creating Company'. Their value driven actions are Protect and Stabilize, Deliver, Improve and Win.

With the brand statement 'Driven to Perform' the company has unified the brand logo for its different subsidiaries. Today, the company is operational in more than 100 countries and going strong. The company is now focused on building high executive standards through transparency in high level of management.

Nitto tire is the best in high performance radial tires. This company designs and produces tires to surpass the performance of drag racing radials. It is supplemented with unmatched cornering and handling too. They provide excellent tread life for high performance tires making them durable. Due to an ideal combination of crisp handling and rugged durability their tires exceeds industry standards. These tires offer an impressive ride both on the freeway and the racetrack. They are the favorites of the most indiscriminating drivers. They are also ranked top for incredible levels of safety. They have broadly three categories of tires.

Nitto Competition Tires. These tires are used in racing cars for the racetracks majorly. Some can also be used in roads. The different models in this category are: Nitto NT555R Radial - They provide clear advantage for front wheel drive in drag racing. They are also approved to be used for normal freeway drive.

Nitto NT 555R 11 Extreme - They are a combination of extreme drag tread design and stiff side wall construction. Its soft compound exhibits great control and handling during acceleration in the sideways. Though approved for driving in the roads, it does not provide the smooth ride you look for due to its typical construction.

Nitto NT - 01 - It is known in the tire industry as the pinnacle of technical excellence from Nitto. It has non-directional, asymmetrical tread pattern is perfect for dry racing conditions. It contains a tread compound inspired by racing. This compound is for race performance which delivers extreme cornering power required for faster track times.

Nitto Passenger Tires. They are perfect for long touring and travelling. They are specially designed to travel in extreme weather providing silent and satisfactory ride in dry and wet weather. They have stability and durability in high speed and have special all-season tread features.

Nitto Truck and SUV Tires. These are all-terrain heavy duty tires for heavy vehicles carrying huge loads. They have mud traction to take care for bad muddy rides. Noise of the friction is reduced by computer simulation technology. These tires have huge load ratings and used in heavy duty trucks. They are available in different models and specifications.

Nitto is the leader in these category of tires that justifies they command. Exceeding the industry standard is a norm they live with.  Get the best tires.