The country is now in a recession and has experienced an economic downturn. Almost 54 million Americans are unemployed as a result of the economy with the unemployment rate currently at 9.4%%. Why is now a good time to start a business? Preposterous, right? Now is a good time to start a business because according to Business Week publication, although credit markets are tight, banks are still financing business startups. These startups are being approved in the midst of President Obama stringent Credit Card Bill of Rights that is expected to be passed into a law this week. The country thrives off of small business and American continue to support small businesses.

You must have a credit score at least in the upper 600's or 700's to qualify for a business loan and you must also have a business plan. You should have an idea of what will work to provide a necessity or a need for sustainability.

You cannot began a business just because the time is right to start a business. You must have planted an idea or thought to a business plan and to be able to follow through. You must also decide between a brick and mortar business or an online business. The online business is easier and less expensive as the acceptance of online stores are more acceptable now to the American public. The overhead is less expensive as well.

You must not only have an idea, credit score and business plan to start a business now, you must also do the research on all you need to know to keep the online store running successfully. You need to get into search engine optimization (SEO) so that shoppers can see your online store once opened for business. Depending on your business plan, you decide to pay an SEO company or to locate free optimization tools online. Your other option in starting a business is to open an Amazon online store that is free to open except for your time and effort Credit checks are not required to open an amazon online store but you must be able to be trusted to deliver quality products and services promptly.

The economy can open up opportunities for you to start a business now regardless of the state of the recession.  Banks are still lending.  The start up of a business may be  necessary because of job loss caused by the recession.  Think about starting an inexpensive online store preferably through amazon or another dotcom company.  Amazon has state of the art technology with revolving widgets to display your wares and is more economical.

The major rule of thumb when starting a business is to sell more for less.  That rule is the esence of profit making and earning online as well as offline.  Selling more for less is tried and true.  The margin of profit must be more than the jeweler's standard of three times the wholesale cost of a beautiful piece of jewelry.  Because of the economy, you must try to make as much money as possible.  You must also offer value with your products and should not compromise. 

You will find that most online prices are less expensive than offline prices.  The internet does not have the talkative saleman to convince you to buy.  It must rely on positive comments from previous customers to convince you to make a purchase.When pricing your products or services keep this principle in mind so that your search for the best wholesale pricing will be more profitable.

Right now is the best time to start a business.  Your product or service must significantly improve peoples' lives, be a necessary good,and add value to be successful in the downturn of the economy.  The start up of a new business can be accomplished with a good credit of indebtedness or online credibility of satisfying the customer with products or services your company promised.