On Page Optimization

The title tag for your website SHOULD NOT CONTAIN YOUR COMPANY NAME. Instead, a title tag should contain the keywords you are optimizaing for with that specific page. Also, the title tag should change from page to page. Most web sites have the same title tag for each page and neither Google nor Yahoo like that. So, change your title tags so that it contains what keywords you want the search engines to rank that specific page for.

Next, very few sites any more use the venerable H1, H2, H3 tags. Google and MSN use that as a further determinant for what you page is about. If you are all nice and pretty with your CSS, that's fine, but make your section and page headings H1 and H2 tags and use CSS so that those tags display out the way you want.

Next is the location of your navigation bar(s). Most of the time I see that these are located near the top of the page or on the left. Big mistake ... unless you are trying to optimize for “about us”, “contact”, and other such minutia to keep a customer happy. Your navigation needs to be in one place ... the RIGHT side of the page. This used to be an issue because 10 years ago not many sites were built like that. With blogs and such, any more so many sites have right side navigation that your sites visitors will easily find it. But more importantly, when the Google spider comes a-callin' it will see your sites content BEFORE it sees a bunch of links and such that have nothing to do what you are optimizing for.