Goals of this Phase: This phase is designed to be the ultimate delivery for website enhancements, traffic and sales.

Activities of this phase: The activities of this phase can be organized into 7 areas.

1. Advanced Market Research
2. Advanced Website Research
3. Search Engine Optimization Strategies
4. Advanced PPC and Internet Marketing Strategies
5. Monetizing your website
6. Website Enhancements
7. Launch

Let's take a closer look below.

1. Advanced Market Research

• Be sure and see the expanded discussion of this topic in “21 Tips for Finding Markets” on the website www.gbizbuilders.com under the Library and Downloads section.
• Competitor Analysis: Conduct broader and more detailed research of your markets and competitors to further enhance your product or service positioning.
• Keyword research and Finding Markets: Conduct critical Keyword research and testing to improve the visibility or your product or service.
• Traffic and Conversion studies: Look at your current advertising spending, traffic and traffic conversion, analyze ROI and fine tune your results.
• Training papers and videos: If you want further training and understanding for you or your staff, consider putting down actions in your plan to provide solutions for this activity.

2. Advanced Website Research

• Website Analysis and Analytics: Do you have a great traffic funnel on your website? Then a call to action? How much time do visitors spend on your site and where are they spending their time? Imperative to use Analytics and metrics reporting tools that will reveal where visitors are spending time and where and how quickly they are leaving your website.
• Training papers and videos: If you want further training and understanding for you or your staff, plan for your needs and provide solutions.

3. Search Engine Optimization Strategies

• Search Engine Optimization (SEO) or Organic Growth: Some businesses pay mega bucks to show up high in search engine results. We utilize software and research techniques to analyze and improve your website's search engine results placement without making payments to the search engines. Plan for an in-depth analysis based on your web pages and those of your competitors and generate customized recommendations you based on the findings.
• Link Building: What is done off of your website is tremendously important to your website's Page Rank and Search Engine Placement. We will develop a strategy for offsite content building, directory submission and other techniques which will build links back to your site - demonstrating your site's importance to the search engines.

• Article Marketing: Another off-website method for building your site's relevance and importance to the search engines for your products and/or services. Create articles and submit articles to the top article submission sites. See the table to the right (from www.wilsonweb.com). The top article submission sites are rated according to their Alexas ranking.

• Social Media Marketing: Pre-sold traffic to your site! MySpace, Scribd or other social media sites can get your customers familiar with your business, your ideas and thoughts, and win trust with potential customers. When that trust is created, they often become sold before going to your website. This important strategy also builds the natural ranking and search engine placement of your site.
• Press Releases: Let everyone know your big news! Great for announcing your latest products or services, special offers, or other newsworthy events. Establish your brand and get customer mindshare. Create articles and submit articles to the top article submission sites.
• Blog Marketing: A Blog (coming from the word "Weblog" usually shortened to blog) is a sequential discussion of a topic or topics usually showing earlier ones first. Why is it important to your business? The blogging websites where your business topics are posted and discussed have great traffic which can be directed to your website. Also, the search engines give importance to your website if these articles are written with a certain structure.

To get started, come visit us NOW! Global Business Builders, your Web Site Promotion Firm.

4. PPC and Internet Marketing Strategies

• Pay Per Click and Search Engine Marketing: Promote your products and services more effectively.
• Building customer lists and launching your marketing campaigns: Studies have shown that many visitors will visit your site more than 4 times before they buy. But they need to be reminded to come back! Stay in touch with your existing and potential customers.
• Affiliate campaigns: Have you considered taking advantage of affiliate marketing to sell your products or services? Add affiliate marketing and get a virtual team of hundreds of thousands of people selling products and services as affiliates. This is the marketing wave sweeping the internet and delivering results with no payout until sales are made!
• Email Marketing: Let us develop your market with email. Still a very powerful tool to those who have opted in to receive special offers.
• Viral Content or Video Marketing: Work your message into a video that becomes hugely popular or "spreads like a virus" and get amazing traffic potential.
• Video introductions and discussions on your site: How about a personal greeting to your potential customers? Pictures and words can tell and sell like nothing else!

• Banner Advertising: We'll discuss the advertising options across the entire internet, create your ad banners, and launch the campaign.
• Contests or Special Offers: Ever won anything? Doesn't it feel great to win contests or get something free. This strategy, done the right way, can bring great traffic and can result in great sales.
• Widgets or Gadgets
• RSS Feeds

5. Monetizing your website

• Get advertising of non-competing products or services on your site and make money!
• Arbitrage: Get low Cost Per Click onto your site, then high Cost Per Click ads at your site. If someone clicks into your site at a low cost, then clicks off your site by clicking on a high cost ad, you profit. This difference is a type of Internet Marketing Arbitrage!

6. Website

In this section, you will implement enhancements from the SEO strategies of section 3 above,the Internet Marketing enhancements of section 4 above, and the Monetizing enhancements of section 5 above.

Some of the items listed below may have been implemented in the Builder/Intermediate phase.

If not, now may be a time to look them over again.

• Add Banners or other ads as discussed in “Monetizing your website.”
• Create backlinks to the website
• Create more articles and build the content on the site, as well as submit content on chosen offsite locations that point to the site.
• Submit Press Releases announcing the site and submit to several relevant sites.
• Add a newsletter to the site to capture names and emails from visitors. Building customer lists allows you to communicate with visitors and turn them into customers. Studies have shown that many visitors will visit your site more than 4 times before they buy.

• Create an ebook or something you can give to visitors that will entice them to join the newsletter.
• Update website with affiliate code for the new categories and items you have chosen (for tracking your commissions!!!)
• Additional enhancements for your website to meet promotional campaign requirements and/or tracking and testing requirements.

Other website enhancements to discuss and consider:

1. Adding a shopping cart
2. Animation and/or music
3. Video intro, discussion
4. Google AdSense ads
5. Membership, login area
6. Article or software product download capability
7. About Us page
8. Privacy Policy
9. Site Map
10. Music clip gallery
11. Photo Gallery
12. Testimonials
13. Banner advertisements
14. Forum or visitor discussion area
15. Instructional videos

7. Launch and monitor your campaigns

• Watch, fine tune, enhance
• Run split testing. Split testing is when you run 2 or more versions of something and watch to see which on performs the best. Multiple versions can be done for a Google AdWords campaign, for a website, for email campaigns, etc.

Return to previous chapter: Online Business Roadmap - Phase 2

Return to the beginning of Online Business: 3 Phase Roadmap