If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:

- YouTube gets 2 times the traffic of Google!

- Longtail searches drive 80% of traffic to the top online video sites

- 18-24 year olds watch more online video than television

A December 2008 report by ComScore showed the following online video data:

- 78.5 percent of the the total US internet audience viewed online video

- The average online video viewer watched over 5 hours of video

- On YouTube, 98.9 million viewers watched 5.9 billion videos

- The average YouTube viewer watched 59 videos

There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.

It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.

Not only that, but with online video you do the work once and the videos continue to generate leads for months or even years, 24/7. Now that's pretty cool. And if you combine online video marketing with tribal marketing you will have a very powerful online presence.

Online video marketing can get you on the front page of google quickly. Why? Google's purchase of YouTube has resulted in YouTube videos getting a search engine ranking advantage.

Frequently, new YouTube videos rank higher than older, text-based Web pages. In many cases it is not difficult to get on the front page of google, resulting in lots of visibility and free targeted web traffic to your site.

YouTube has the largest market share by far. TubeMogul statistics show that on average, a YouTube video will get 4 times as many views than a video on it’s nearest competitor.

1. Videos typically get a higher search engine ranking so you’ll get more views for your content

2. More views => more traffic to your website

3. More traffic => you can build a bigger list

4. More traffic => more sales

5. Videos build more trust with your viewers. There’s no better way to get them to know, like, and trust you.

- Create short, content-rich videos

According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. Approximately 10% of your viewers cut out after 10 seconds, 34% after 30 seconds, 54% after 1 minute, a whopping 76% after 2 minutes, and 91% after 5 mins.

You want to create short, content-rich videos. A higher percentage of your viewers will stay until the end and short videos get watched more frequently. Aim for videos 90 seconds in length and focus on a single topic.

- Name your video correctly

This is a critical step, and one that most people don’t know about. Name your video based on the search you expect people to type in when looking for the information in your video. If your video is about losing weight quickly and you expect people to search for “quick weight loss”, name your video “Quick Weight Loss Secrets”.

- Get some links to your video. If you have a website or blog, link to your YouTube video. Be sure to use your keyword in the link for optimum results. Get as many other websites as possible to link to your video.

- Send your viewers to your website

You can generate tons of online video traffic to your website using videos. Make sure to mention your website in your video. You can include a screenshot at the beginning and end of your video telling your viewers to visit your website. Better yet, use a watermark that shows throughout the entire video.

The best way is to put your website name in your “About This Video” section. Viewers will then have a live link they can click on to go to your site so it is very easy for them.

Follow these online video tips, and you will have a steady stream of online video traffic funneled to your website.

There are 4 basic ways to create online videos to generate massive amounts of online video traffic.

1. Use screen recording or screen capture software.

With screen recording software such as Camtasia, you can record your computer screen and turn it into an online video. This method is great for recording slide presentations or creating training tutorials.

Online video tip - with a little bit of googling, you should be able to find an older version of Camtasia for free, saving you $299!

2. Use a webcam.

If you’re not in your videos, you’re missing out on a huge opportunity to brand yourself and get people to know, like, and trust you. An inexpensive webcam can be purchased for $30 or more, and works well for this. It is not as flexible as a camcorder, but is convenient when you are on your computer.

Online video tip - Make eye contact with the camera and have a nice background. You aren’t looking into a camera, you’re looking into the eyes of the other person.

3. Use a camcorder or Flip cam.

If you’re going to be doing online video marketing you should definitely get a Flip cam. They are inexpensive, small, convenient, and extremely easy to use. The Flip is an online marketers dream, and now there is even a high definition version. Branding yourself requires mobility and the Flip is great for this.

Online video tip - be spontaneous and take lots of short quick videos that get people to know you.

4. Reuse existing videos.

This is almost like cheating because you don’t actually make the video yourself. You just find an existing video that is shareable, such as a Fox News video clip and put it on your channel. This approach does not require any camera or software.

Savvy marketers are using online video marketing to get high search engine rankings, resulting in free targeted web traffic. If you are not currently using online video marketing to grow your business, get started now and watch your business grow!

And now I would like to invite you to claim your Free Access to "Twitter-pated", the savvy marketers guide to Twitter, and "15 Ways To Grow Your Business Online". Just click here to send me an email with "Please send my free info" in the subject and you'll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.