The Renaissance age refers to the revival of arts, literature and classical learning in Europe starting approximately during the 14^th - 17^th centuries. There is great debate on specific dates but irregardless the fact remains that the age did occur and is celebrated around the world.

The hosting and popularity of Renaissance Fairs aka Ren Faires are built around the theme of the *King and Queen* visiting their village and citizens.

The days of knights and ladies, minstrels, poets, dancers, singers, mercenaries, alchemists, farmers, shopkeepers, sailors, musicians and gypsies are a wide range of the professions at the time and are brought to life at a Renaissance Fair.

A small group of people could get together to start this sort of fair within their own community and refer to their own historical archives for true value. Add original costumes, a fair ground with near authentic stores, marketplace, games, taverns, etc. People to fill roles as performers and invite others outside to join your fair . If prepared prior to touring season , visitors will start arriving and your fair will gain recognition.

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Marketing your Ren Faire

• Advertising for this special event will depend upon your target audience, methods of marketing and your available budget. Research all available venues and prices to calculate the costs.

• Pick a specific special area about your Renaissance and build your advertising strategy around it.

• Create a website with all notes focussing on the specialty of your Renaissance Fair. Send announcements out and include sending one to your local and national tourist providers and promoters.

• Use online directories to list your Ren fair. Ensure you leave your contact information and link to your own website.

• Join Renaissance enthusiast forums online and share your information, links and upcoming event.

• Advertise through related blogs, lists, directories, RSS feeds, and forums.

• Newspaper advertising is costly but they do have large circulations. Add a color photo to draw readers attention.

• Do not forget to advertise locally with fliers, chat rooms and forums, as somebody near home may have a piece of history to offer to your Ren fair.

• Advertise in magazines or special publications for Renaissance Fair enthusiasts.

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The success of your fair will depend upon the available entertainment such as singing minstrels, jousting knights, poets, dancing girls, suave knights in armor, gowns, rags, hats, etc.

The environment will have to leave the tourist and visitors laughing, gasping, smiling, and overall enjoyable. Research all games of that period and see if you can revive it or add a twist.

Make the fair memorable and you will gain a reputation and leave wonderful memories, returning visitors and new visitors with the word-of-mouth advertising. Share your stories and experiences with Ren fairs, here at HubPages. Smile!