Optimizing your WebPages

Uh OH! Their Catching on

There are many tricks to improve your rankings within a search engine. We all can look these up on the internet. What you may not realize is the most popular words can also lower your rank as much as raise it. Here are some tricks that have worked in the past but may now lower your ranking.

1. Use of the word "sex"
2. Hidden Hyperlinks- links which are the same color as the background
3. Fake links- some sites put links on unrelated areas to increase traffic. Irrelevant links lower your rankings.

Lowers rank

1. Time it takes to load your page
2. Lack of browser capabilities
3. Excessive Javascript and/or text in flash
4. Lack of tags to keywords
5. Unrelated content in your site
6. Repeating content, be original

Raises Rank

1. Using your keywords in your articles with the right dispersion percent
2. Multiple link levels, using 1 link for 20 pages is frowned upon in the SEO community
3. Visibility, use referral links to other sites with similar content
4. Knowing the competition, look for the original angle that your competitors have not used. They use keywords too. Find a different way to use them.

You can judge your ranking ability by how Google ranks you. They are tough and they are always raising their standards. Once you're on top keep watch.

Warp Speed

Web page optimizing is more than discovery. When you are searching the web you want your answers as fast as possible. It is the same for all the other surfers. Loading time is the difference between increased or a decrease in sales. When a page takes forever to load people tend to close the browser. Rather than wait for it to load. Having too many graphics is one way to slow load time. On top of that some of the graphics tend to malfunction.

Speed optimizing is critical to keep your customers interested. Surfers want instant loads. Optimizing your sites is as simple as taking a few elements off or as tough as restructuring completely. We know the internet is speeding up. Does this mean we can increase our WebPages? Sure we can. We can create longer pages rather than jam packed.

As the surfers upgrade their speed they want speed. Page optimizing on this highway leans towards text saturation not graphics. As this will keep load times down to the minimum. Let's face it this world wants instant answers.

Increasing to warp speed requires some sacrifices. Graphics and animations do catch attention. However, they slow down your page load.

One or More Feed the Birds

Ok, we know you want all your information out in the open. You really can have everything on one page. If you want your load time to increase. Your main page is the first impression. Like busy wallpaper, too much clutter is distracting and irritating.

It is recommended that you use your main page as a site map. Using your main page like a site map can optimize your websites speed impressively. With more than one page your ability to use graphics and animations increases. Using them sparingly is still recommended. However, you can get a little more expressive with multiple pages.

When using multiple pages there is nothing more frustrating then having to go back to the beginning each time you want to travel a different path. Taking a cue from Hansel and Gretel leave some bread crumbs for your customers. Or rather link crumbs. Link crumbs are sub links in relation to the main page. They look similar to this: Main Page > Furniture > Couches > Sectional Couches > etc...

Want to go back to the main page of couches? Just click the couch link, an optimal solution to hitting the back button few a dozen times.

Increase Traffic

Getting your name out there is the number one goal of any business. On the Weber-verse, the goal is to rank number one in the search engine. Finding the most popular keyword and repeating it on your site is one way.

Of course, there are other techniques. Posting web articles for other sites is an example. When writing for other sites include links to your site. Point in fact this site www.feedbytes.com. Writing for this site here means you can promote your own site. Provided you follow the rules for posting. There are other sites to write for. Such as http://hubpages.com/_pg1vpjl8msyb/hubs/hot/, www.digg.com, www.wpbankroll.com, or any site that allows you to post a blog or opinion piece.

The key factor here is by writing for other sites. You will increase the relevant keywords that describe your business. There are many other sites where you can post information. Most of those sites will be thrilled. They will become larger in the community and you will get your site out there.

Everybody is trying to get ahead of the game. The saying "You scratch my back and I will scratch yours" is very true happy trafficking. The web is the one place where rush hour is as precious as diamonds.

The Right Keyword/Phrase

Having the right keyword is difficult at best. The phrase you might use to search out an item could be vastly different from your patrons. Finding the right keywords to use takes time and research. However, you have several of those resources right readily available.

 Look at your competitor's keywords and phrases

 Speaking to customers to find out what words they associate with a product

 Your own familiarity with the product

 Keyword search tool programs

 Using the customers perspective

Keyword programs take a phrase and spit out several other phrases based on the original. We already know using the right keyword or phrase is the key to delivering a product. The more phrases and words linked to that product the more business you receive.

These two products are great examples for cutting down time and effort finding all the different keywords and phrases

There is a product called Keyword Tumbler, this program takes your phrase and makes up several variations of the original. This program is freeware here at this link: http://www.keywordtumbler.com/

This program called Rapid Keyword on the other hand will actually generate the possible typos of the phrase or word and compare other sites and their use of the same keywords. http://www.rapidkeyword.com/