Organic Marketing vs Paid Advertising PPC or AdWords
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Hot Spots of Search Results - Where People Click Most
Organic SEO or Paid PPC Advertising - Is there a difference?
Organic "SEO" Marketing vs Paid "PPC or Google AdSense" Advertising, a Closer Look!
What type of customers or prospects do you wish to attract? Their are many schools of thought out there in e land. As with any solid marketing plan you need to know who your target market is along with how much marketing dollars are you willing to spend to get prospects to you. ROI is the key element one should focus on for both long term and short term revenue streams.
Research finds that these online marketing strategies will attract 2 very different kinds of customers/prospects. Paid advertising or PPC - Google Ad Words is generally more "Hype" based advertising where Organic SEO marketing is a "natural" way of attracting customers.
Is Paid Advertising a Valid Option?
In Paid PPC or Google Ad words advertising campaign, small enticing phrases are linked to lead capture pages which information is often force fed to a consumer. The prospect is provided information that often requires a decision be made immediately which will often put a customer on alert.
One thing to keep in mind, in today's society people have built up a natural guarding mechanism when confronted with pushy sales techniques. This may be the fastest way to get leads and possible sales generated it also requires a fair amount of capital to get your pipeline established.
Paid advertising does work well if you have the right strategy and requires some skill to properly implement for maximum ROI.
Is Your Style More Relationship Building Directed?
Organic Advertising or SEO Web 2.0 based marketing strategies, the customers or prospects are brought into the sales cycle in a more natural "relationship building" style of marketing. This technique is based on human nature principles which creates an attraction to the person or company that is sharing the information via the marketing piece.
In this attraction marketing model the prospects are also more apt to spread the word about the company or product within their sphere of influence. Organic or SEO marketing has a more authentic feel or style where people are more apt to listen to the communication that is being presented.
Recent research also shows that organic Internet marketing attracts a customer base with higher IQ vs PPC or Google Ad Words paid styles of advertising. Businesses who are looking for a lasting client base with repeat sales and word of mouth advertising will find the organic style of marketing a wiser business choice.
What is Your Time Line?
Organic Search Engine marketing does take a longer time to establish and require a little different skill set vs PPC Advertising. Their is a decisive traffic advantage once your SEO campaign has been established.
Studies show as much as 80% of people searching on the Internet click on organic vs paid marketing. This results in a much higher ROI for business owners as trust is built at a faster rate.
Although paid advertising using Yahoo and Google dominate the news headlines, business owners will be surprised to find that the value of organic Internet Marketing listings will out perform paid listings by a large margin.
Bottom line is to develop a marketing strategy based on your short term and long term needs.
- Small Marketing Budget and Have Time to Develop Results.
- Small Marketing Budget and Need Immediate and Long Term Results
- Fair Sized Marketing Budget and Need Immediate Results
- Unlimited Marketing Budget and Maximum
There are many ways to market your business on line. If you are suffering with information overload and have become slightly overwhelmed there is a solution for you.
Many entrepreneurs find that taking a step back and reestablishing their starting point has been a wise business decision.
The Internet has changed everything! Traditional Business Building Techniques are no longer valid. Simply handing someone a flyer, business card or CD has lost its value.
Several reputable individuals currently dominate with their teachings of SEO Organic Marketing. Mike Klingler and Ann Sieg have been showing thousands of Entrepreneurs how to successfully market themselves online.
Mike Dillard's Traffic Formula 2.0 program is a little more advanced and also provides cutting edge strategies for Organic Marketing.
The key to your success is to model yourself after one of the experts that can get you pointed in the right direction. Right now is the most opportune time to establish yourself and your business.
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Comments
This post has some very helpful information. I am hoping to help clients with campaigns that combine PPC campaigns with organic SEO.
I am very interested in the images you have posted with this article, where did you get them and how can I see them larger? I am doing some research, trying to find the source of data claiming that a certain percentage of Google users ignore the paid ads and only consider organic results...the common split is 70/30, as in only 30% of searchers consider the paid ads.
Where did you find the data that you reference in this article?
Thank you for any help!
Good explanation on the PPC vs organic types of online marketing. Just a thought, though. Since your hub seems to be, in a way, encouraging start ups on organic marketing, and there are so many do-it-yourself online promotion how-to sites out there, when should a start up decide if they should learn the organic ropes themselves, and when should they job out their marketing needs?
Nice discussion you've provided here about the usual polarity between organic and PPC. Would you have a similar discussion on other traffic generation methods, like article marketing? I do online marketing myself. New takes on any of the standard marketing ideas always interest me. Good hub.
First thanks for your generous comments! My reason for siding the organic is many folks just starting out don't realize the research needed to find correct keywords that will give them the best ROI. Most Newbies don't have or want to spend a boat load of money on marketing to only find out this game isn't as magical as its hyped up to be. I feel the wisest business decision is to take your time and learn the essentials of SEO and key word development. "Finding the Niche markets within your target market is the key to online success!" Once you understand the game a bit more and you want to play around in the PPC arena, then by all means go for it. It just takes time and money to develop these skills. I think article marketing is an excellent way for traffic generation. I use ezines, squidoo as well as hub pages. I also feel you need to focus on a specific area of Internet marketing and become the master of that!
for me organic seo always require hardworks,no certain tricks avaialble for all time,and it is always better to use keyword research assistant rather then laser target blind to what keyword we should link to fast rank
Murilion, I know how you feel, I have spent some time at certain times trying to figure out what keywords to use. Thr reason why I am motivated to spend alittle more time in this area is because once you rank in the search engines like Google, you stay there will very little effort. I look at it like building equity on the Internet. Carving my little piece of Real Estate out and that is exciting to me.
Thanks for your honest comments.
Just read through your hub and listed to Mike Dillard on his squeeze page. Can you summarize Dillard's main points in your next hub? That would be great value added to all. Thanks :-)
dawei888, here is you summarization of Mikes mlm traffic formula 2.0 http://hubpages.com/hub/MLM-Traffic-Formula-20-Rev
Enjoy and Pura Vida!
Organic SEO Search for Small Business
- Search engine optimization - Wikipedia, the free encyclopedia
Definition of SEO or Organic Internet Marketing for business owners.
Benefits of Optimizing Your Site for Exposure in the Organic Results of the Search Engines Relative to Paying for PPC Campaigns
- Top 10 Tips For Panelists
I am invited to be on a lot of panels these days and end up doing something like 2 per week. If you are invited to do a panel, here are my tips: 1. Don't be a moderator, be a panelist. The moderator does not get to really tell a story or exhibit any expertise -- they really just guide the questions. If given the choice, ask to be a panelist. If asked to be a moderator, request to be a panelist. If you don't have a choice, be a moderator. 2. Answer the question you wanted to be asked, not the question that was asked of you. When you are done with your brilliant remark, no one will remember what question was asked in the first place. Mike Linton told me a story about Tony Blair who had to face parliament every week for a drilling. Tony said there were three scenarios. If someone asked him a question he actually wanted to answer (rare), he would answer the question. If someone asked him a question he didn't want to answer, he would answer the question he wanted them to ask. If someone insisted he answer the question, then he would berate them for asking such a stupid question when there are people starving in Africa. 3. Disagree once. Panels can get really dry and really boring for the audience, particularly after lunch. Find an opportunity to disagree with another panelist to spice it up, get the crowd engaged, and get the dialog rolling. 4. Avoid moderator ping-pong. If one of the other panelists answers a question that you want to "riff" on, just do it -- preempt the moderator with your riff. In fact, if the pattern is panelist A -- moderator -- panelist B -- moderator -- panelist C -- moderator -- panelist B -- moderator -- on so on, that's a bad panel. You want a discussion to occur between the panelists. 5. The prep call. Most moderators organize a call before the panel to introduce the people, discuss format, and talk about questions. It is a good idea to attend this, but if you can't, ask for the moderator to send out a summary by email. Panels occasionally involve each panelist doing a short Powerpoint prior to the discussion, so make sure you find out if it is one of those as you want to prepare a bit for it. 6. Be prepared. Before you sit down on the panel, think about the topic. If they sent out questions in advance, think about your responses and have some notes. Show up with a piece of paper, a pen, your notes and room to make further notes while other panelists are talking. 7. Soundbytes, Soundbytes, Soundbytes. On the piece of paper you bring to the panel, have several pithy sound bytes on there that people will shake their head up and down at, write down, and tweet. One of my recent favorite is "there will be more changes in marketing in the next 5 years than there has been in the last 50 years." 8. Acronyms, Acronyms, Acronyms. For some reason, every time I give folks an acronym, I see everyone's head go down and write. Here are some of my favorites: Describing the ideal modern marketer - DARC: D-Digital Native; A-Analytical; R-Reach; C-Content Creator Describing the inbound marketing process - COPCA: C-Create Content; O-Optimize Content; P-Promote Content; C-Convert Visitors; A-Analyze Results Describing the call-to-action on your website - VEPA: V-Valuable; E-Easy; P-Prominent; A-Action Oriented 9. Don't Be Shy and Don't Dominate: If you were invited on a panel, you want to say your piece and you want to get all your soundbytes out there, but you don't want to take up too much airtime. 10. Don't Pimp too hard and if you do pimp, call yourself out on it. For example, if/when you mention your product/service/book, say "and yes, that was a shameless plug." Here is a bonus....Four signs you did well on a panel: 1. If presenting to a connected crew, just look at the tweet stream when the panel is done. If you are not on Twitter yet, go to twitter.com and do a search on the topic that you spoke about. 2. See where the questions are directed when they get to Q&A at the end. If you are feeling a little uncomfortable that all the questions are directed at you and not your other panelists, then you did a good job of getting inside the audience's head. 3. If you end up shaking a lot of hands and handing out all your cards at the end, that's a sign that it went well. 4. People are taking notes when you are talking. (Don't confuse that with people checking their email!) -- Brian Halliganphoto by Brendan BieleWebinar: Rethinking Marketing Want to learn about how you can use inbound marketing to grow your business? Download the free webinar to learn how to turn your website into an internet marketing machine. Become a Fan on Facebook Get inside info and advance notice of HubSpot's free marketing webinars, ebooks and more. Click here --> - 21 hours ago
pvrust says:
8 months ago
I'm glad I could be of some assistance!