Web search technology that Google offered is frequently the technology of today’s choice of the world’s top websites and portals. A unique advertising program that is much better because it doesn't disturb the web surfing experience of the users and effectively continue to give advertisers revenue.

When you search for a specific keyword or a phrase, majority of the search engines return a list of page in order of the number of times the specific keyword or key phrase appears on the website. Page Rank Technology - a link analysis algorithm that assigns a numerical weighting to each element of hyperlinked set of documents according to wikipedia.org and hypertext-matching analysis that the Google web search technology has a unique design which makes several instant calculations undertaken without any human intervention within less than a second. Google’s structural design expands at the same time as the internet expands.

Page Rank technology uses an equation which comprises of gazillion of terms and variables as well as determines an accurate measurement of the importance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Google doesn’t calculate links, but utilizes the widespread link structure of the web as an organizational tool with speed and accuracy, unlike some other search engines. When the link to a Page, let’s say Page XYZ is clicked from a Page ABC, then that click is recognized as a vote towards Page XYZ on behalf of Page ABC.

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