Page Rank in Search Engine Optimization (SEO) (SEM)

Feliz Cinco de Mayo

Page Rank is Google's proprietary algorithm to determine a web site's or web pages relevancy or importance.

Page Rank is scored from 0 to 10 with ten being the highest score you can reach.

Very few sites ever reach a ten, with most sites ranking from a page rank or "PR" 0 to 5 or 6 at the highest. Reaching a six is difficult, and 7's, 8's, and 9's are exponentially more difficult.

Two of the biggest effects on your site's page rank are 1) how many other sites link to your site (or "popularity,") and 2) what these other sites "say" about your site (your reputation.)

It helps me to think back to high school and how popular some kids may be and the type of reputation they may have.

Kind of like back in high school, someone may be very popular, but for the wrong reasons, and someone may have a great reputation, but not be known by that many people.

Or, you may be wildly popular WITH a great reputation, which would have made you very popular for the right reasons. Being very popular in the internet world means you're an "authority site" and you'll show a higher page rank.

If a site with a high page rank (or p.r.) links to your site, and the actual link or anchor text of the link uses relevant key words, you will more than likely have a boost in the search engines result pages (serps.)

If you get links from many sites with low pr value or without any key words in the anchor text, you may not see much of a boost (if any) in the search engine result pages.

Cheers,

Chris!