Pay Per Click Website Promotion Google vs. Yahoo

There is a lot of people questioining "which is better google adwords or yahoo search marketing." I can't help but laugh at most of the replys in the forums. Everyone says that google is the best.  

What is there source for saying google is the best? The same as 99% advice on forums.. None whatsoever! Google is more popular, so they say google.

If you are asking what pay per click search engine is the best, than you are missing the point entirely. When you use pay per click search engines as a form of promotion, how successful you are depends on you and only you.

• You write the ad
• You choose the keywords  
• You place the bid  
• You have the site that is returned in search results. 

All the search engine does is provide your link when someone searches for the keyword or keywords that you placed bids on. How then can one pay per click site be better than the other? It cant!

Sure, one may be more popular than the other, but that means you are going to have more competitors bidding against you creating a higher cost per click. You only pay when someone clicks on your ad, therefore your profit should be about the same for each search engine you place ads on.

Your ad and your website makes the sale, the search engine that a visitor used to find your site has nothing to do with how likely a visitor is to make a purchase.

With that in mind what you should be focusing on is what you have to lose. Internet surfers are very loyal to their search engines, and if you are only using google adwords, than your missing out on the millions of searches performed in yahoo and other search engines.

To be profitable with pay per click advertising you need to place your ad in front of as many people as possible, while getting clicks from visitors that are the most likely to make a purchase.

In order to reach the most viewers you should be advertising on multiple pay per click search engines. If you are not using at least google and yahoo, you are missing millions of user searches. Every webmaster should at least have ads on google and yahoo. The more of these search engines you use the more viewers you will reach.

Your not going to be losing any more money by using more pay per click search engines, because you will be making more money. You have nothing to lose and profit to gain, so why then limit yourself to one search engine?  

For any small business owner to be successful they need to be in the right mindset. Many webmasters are just searching around the net for the best form of website promotion, and they will continue to search untill they give up. Don't look for what you have to gain, look for what you have to lose.

If you have a website about puppy training than your goal should be for every single person searching for information on puppy training to find your site. In order to do this your advertsing needs to be accurate and widespread.

• Create ads that accurately describe your website. This will not only improve your profit, but this will improve your average visitors time on website and page views per visitor, which will increase your rank on free search engines. 
• Learn the reports. Pay per click search engines all give you very detailed reports, and you must learn what these reports mean and how to improve them to have a profitable advertising campaign.  
• Trial and error. The only way to perfect your ppc campaign is through trial and error. Don't expect to make a profit right to start with. Remember, every person who clicks on your site is one person who now knows it exists.  
• Google anaytics. Sign up for google analytics, its free, and provides you very detailed reports on your website that you can use to improve sales.