Persuasion

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What is Persuasion

Persuasion is the art and science of motivating people to take action and to change their minds. It's a "mild form" of manipulation. While manipulation in general is considered only to the benefit of the manipulator, persuasion in and of itself is neither ethically positive nor negative - it's just like a knife: in the hand of a madman it can do great harm, in the hand of a surgeon it can save lifes.


Influence Blog

  • Manipulative Sneezing

    Can such a simple action as sneezing have any influence effect? Turns out, it does. Read more about manipulative sneezing. - 3 weeks ago

  • How Much Money Is Spent On Advertising Per Year?

    That’s an important question to ask, because if you think about what advertising is: it’s about influencing. Businesses, big and small, influencing consumer behaviour so they make more money. Outsell Inc. recently published a report putting out some numbers. Estimated budget  for advertising and marketing in the USA 2008: $412,400,000,000 (yep, about 412 billion dollar). To put [...] - 17 months ago

  • Karaoke Mnemotics

    Now watch this. In Thailand they’re actually teaching medical students by having them sing karaoke songs to memorize anatomical facts. In case you don’t know - Thai’s are crazy about karaoke. They LOVE karaoke. So I think it’s a really cool idea, cause this way they’ll have fun learning, and when you have fun learning you [...] - 17 months ago

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Persuasion Books

Influence: The Psychology of Persuasion (Collins Business Essentials) Influence: The Psychology of Persuasion (Collins Business Essentials)
Price: $10.35
List Price: $17.99
Persuasion Persuasion
Price: $6.94
List Price: $6.95
Covert Persuasion: Psychological Tactics and Tricks to Win the Game Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Price: $14.13
List Price: $24.95
Maximum Influence: The 12 Universal Laws of Power Persuasion Maximum Influence: The 12 Universal Laws of Power Persuasion
Price: $9.38
List Price: $17.95
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