Persuasion

Influence Blog

• How Much Money Is Spent On Advertising Per Year?

  That’s an important question to ask, because if you think about what advertising is: it’s about influencing. Businesses, big and small, influencing consumer behaviour so they make more money. Outsell Inc. recently published a report putting out some numbers. Estimated budget  for advertising and marketing in the USA 2008: $412,400,000,000 (yep, about 412 billion dollar). To put [...] - 12 months ago

• Karaoke Mnemotics

  Now watch this. In Thailand they’re actually teaching medical students by having them sing karaoke songs to memorize anatomical facts. In case you don’t know - Thai’s are crazy about karaoke. They LOVE karaoke. So I think it’s a really cool idea, cause this way they’ll have fun learning, and when you have fun learning you [...] - 12 months ago

• Price Point Persuasion

  Dr. Dan Ariely has landed quiet a hit with “Predictably Irrational”. His name keeps popping up in different places. Just recently I read about how internet marketers use some of his techniques to get more of their customers to buy their products. A popular trade magazine offers a subscription to it’s online version for $47, a print [...] - 12 months ago