Where Does Phone Marketing Have Merit for Internet Network Marketers Using the New Model of Attraction Marketing?

It was first documented by Vance Packard when he wrote "Naked Society" in 1964 about a Ford executive who conducted a massive and successful telephone campaign. The book documents 20 million phone calls.

Telephone marketing was born, also known as telemarketing.

The lesson learned was this...deliver a consistent message to a generally uniform audience and the response will be measurable. You all understand the law of averages i.e. make a 1000 telephone calls and get 20 responses, equals 2%.

Telemarketing became the new direct marketing. But phone calls during evenings and weekends, scripts that challenged every objection and high pressure soon branded telemarking as something to loathe. (Not to mention phone banks - raise your hand if you worked at a phone bank in college:).

It was a quite a quick and dirty road which led to "Do Not Call" lists. We've all dealt with our share of "hungry" cold calling network marketers, telemarkers and politically or community motivated fundraising volunteers.

And along with the advent of cell phones, and the massive abundance of technology to enable our communication, we screen our calls, or simply turn our phones off. There is a long list of reasons why the phone has both evolved and de-volved in our society.

Traditional network marketers create a names list, buy generic leads, cold call and follow up, follow up, follow up. It's not an effective model of marketing anymore. Not for most network marketers.

If it is effective, there is consensus that it isn't fun or seen as a professional means to do business. I've never heard of doctors, lawyers and educators cold calling for business. Their business and the work they do in business markets itself because it solves a problem or fills a need. This is exactly what internet network marketers must do.

If you're just starting to generate your own leads, or have some old lists that are gathering dust, here are some compelling reasons to consider picking up the telephone.

Don't feel very confident on the telephone? Work with your upline to assist with making three-way phone calls after you've sponsored someone new.

This is what could be done AFTER the person has already opted-in for more information at one point or another.

More Than Meets The Phone - Attraction Marketing Using the Consultative Approach

• Consistent Message

The communication is consultative. Not scripted. Yet consistent from prospect to prospect.

• Interactive Marketing Medium

The phone is still the most effective instantaneous two way communication with a prospect. Every article, email or video is one sided communication.

• Picking up the telephone is a means to identify the serious decision makers.

When you're on the phone, you can determine real interest or inquiry. Set follow up appointments, take orders, and provide information about webinar/seminars.

• Identify wants and needs, fears and painful experiences.

Using the telephone allows the immediate ability to confirm and affirm. This is the easiest way to respond to questions or objections.

• Build Your Brand

You never get a better chance to make a first impression, especially in this new model of attraction marketing because they've made the inquiry first. In some cases, they're already familiar with you and your message. In other cases, it's a consultative courtesy to provide service and solutions. This builds trust.

Some may think that your brand might be compromised by a phone call. Not so. I'd argue that when handled correctly, your brand can only be enhanced by telephone communication.

• Future Marketing Intelligence

You also have to see yourself as gathering data (notes from the field) that can be quickly used and effectively marketed to your target audience.

Attraction marketing phone follow up is said to produce about 1,000% more than permission based email blasts.

Hosted by Marketing Merge Renegade Professional, Mike Klingler has hosted a live webinar about this topic which you have free access to by clicking the link.

He had this write about the upcoming webinar,

"...Regardless of whether your main focus is to generate product or business prospects, or to build a consulting business, this class is for anyone who uses the telephone to increase sales and build relationships. It's about how to give value when you're on the phone (to attract sales with significantly more ease)..."

Go to the free recorded webinar event. Attraction on the Phone

With so many different internet network marketing training programs and systems being heavily promoted on the web, it can be hard to determine which one will work best for you.

Here's my advice - Choose a program or system that is completely unrelated to your network marketing opportunity. It needs to be generic. And the primary focus, which is to say, the end means, should be on personal branding and lead generation.

But that alone is not enough - This generic internet attraction marketing training should over-deliver on value and visually show you step by step in tutorial-like fashion beginning with simple, basic stuff and advancing from there.

Once you have found those things, there is one last criteria - Find someone to work with you, and advocate that you get the most out of the generic attraction marketing training. This person should be able to provide you with a clear and measurable road map to get the most out of the training so you reach your goals.

Once you've found those things, the rest is simply working your own plan.

You can get that kind of help, the kind of help you need to learn internet network marketing in a step by step, click for click visual training wtih a mentor teacher/coach looking over your shoulder and there when you raise your hand for assistance.

Eric Walker is hosting a series of informative phone calls about attraction marketing and the internet network marketing training at Renegade Professional. Listen to Part 1 as Eric Walker converses with Barbara Silva about how attraction marketing (and getting the necessary training) saved her network marketing business.